SEO Archives

What is an accordion – and are they bad for SEO?

When writing content for your website, you’ll want to strike the right balance between having enough information for your reader, and keeping your

July 5, 2024 No Comments

SEO Archives

Do branded keywords harm search rankings? Google debunks the myth

As part of a recent Twitter conversation, Google’s Search Liaison, Danny Sullivan, debunked a common SEO (search engine optimisation) myth that branded keywords were harmful to search rankings.

July 4, 2024 No Comments

Facebook Ads

Are you making this common Facebook Ads mistake?

Facebook ads – when they work – can be a great tool in

July 3, 2024 No Comments

Facebook Ads

Targeted advertising – how it works, and why it’s here to stay

While the concept of advertising is nothing new, its evolution since the dawn of the targeted ad has changed the way we

July 2, 2024 No Comments

Business

Google axes endless scrolling in search results

Anyone interested in search engine optimisation (SEO) will know the importance of a website ranking on page 1 of Google’s search engine results page (SERP).

July 1, 2024 No Comments

Analytics

Google Analytics 4 to replace Universal Analytics on 1 July

The day that Google Analytics 4 (GA4) will fully replace Universal Analytics (UA) is on the horizon, a whole year after UA properties stopped processing new data.

June 28, 2024 No Comments