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This week’s decision by Russian football champions Zenit Saint Petersburg to allow supporters to get in touch with the club directly via Twitter may have seemed noble and innocuous enough, but it ended up making the news as fans of Manchester United and Arsenal saw it as an opportunity for high-jinks.
Zenit have taken it in (more…)
Posted by John Murray
There are certain groups it’s wise for companies not to offend on social media, unless they want a storm of negative publicity. One of the groups at the very top of this list is mothers, especially those of (more…)
Posted by Darren Jamieson
Sportswear giant Adidas was left with some explaining to do last week, when social media troublemakers took advantage of a poorly thought out marketing campaign that caused offensive tweets to go out from the (more…)
Posted by John Murray
Earlier this year, microblogging site Twitter made an announcement stating that it plans to roll out a simplified version of its desktop site. Six months after the initial announcement, the company is still rolling out numerous tests as (more…)
Posted by Alan Littler
A recent advert we heard on Spotify prompted howls of laughter at Engage Web, followed by sombre reflection. This quickly turned to anger as the reality of what we had just heard set in.
An ad for the (more…)
Posted by Darren Jamieson
Social media management tool TweetDeck is set to receive an update so that it can support regularly used features from Twitter, including emojis.
Emojis have become a (more…)
Posted by Alan Littler
When a business makes a huge mistake, there are three ways it can react.
It can try to brush it under the carpet and pretend it didn’t happen. This is usually a bad idea, because thanks to social media, news quickly spreads and the longer an incident continues without an official response from the perpetrator, the more (more…)
Posted by John Murray
Radio host Danny Baker might be best known to lovers of dodgy ‘90s football for his ‘Own Goal & Gaffs’ series of videos, but a social media gaffe of his own this week has cost him his job.
The now former BBC 5 Live presenter posted a black and white image on Twitter of a (more…)
Posted by John Murray
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