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International Joke Day: The best and worst of business humour on social media

Posted on July 1, 2020

Humour is subjective, and that’s why it can be difficult to get right on social media. When done well, it can be the route to increased reach and a key part of brand identity. When done badly, it can fall flat or, worse still, cause offence and leave a company with some apologising to do.

Since July 1st is (more…)

Posted by John Murray

Should we share content we don’t agree with?

Posted on June 29, 2020

On social media, it’s no secret that people tend to like, comment and share articles they haven’t read beyond the title, but a controversy last week opens up debate about the dangers of doing this, as well as whether we should share material we don’t 100% agree with.

Last week, Shadow Education Secretary Rebecca Long-Bailey was asked to (more…)

Posted by John Murray

New generation increasingly turning to Instagram for news

Posted on June 23, 2020

According to a new report, which looked at the digital news sector, Instagram is well on its way to becoming a more popular source for news than Twitter – particularly with the younger (more…)

Posted by Alan Littler

New Twitter feature to let users have voices heard

Posted on June 22, 2020

Twitter is currently experimenting with a new feature that would permit users to tweet using their voice.

The feature, which has (more…)

Posted by Alan Littler

Scheduling feature introduced by Twitter

Posted on June 4, 2020

Microblogging site Twitter has introduced a new feature that will have content creators and social media managers excited.

The site has (more…)

Posted by Alan Littler

And the award for worst judged tweet of 2020 goes to…

Posted on June 3, 2020

So far, 2020 has taken the phrase “funny old year” to a new level. It started with bushfires engulfing Australia, then Britain and much of Europe was battered by Storms Ciara and Dennis in February, and the USA now finds itself in the grip of racial protests and disharmony that show no signs of going away. While all this has (more…)

Posted by John Murray

Could Twitter fact-check my tweets?

Posted on May 28, 2020

Earlier this week, in what was a first for the social media site, Twitter put fact-checking labels at the end of both components of a two-part tweet from US President Donald Trump.

Trump claimed in the tweets that mail-in ballots for this year’s Presidential Election will be “substantially fraudulent”, but this claim is without basis, prompting an (more…)

Posted by John Murray

How to measure the success of your Twitter campaign

Posted on May 27, 2020

Twitter Analytics was launched in 2014 and represented a big move from the platform towards greater measurement abilities, and ultimately transparency, for all of its users.

In this time, Twitter has continued to upgrade the tool to provide insights into a number of useful metrics, but not everyone knows it’s there as a free, ready-to-use resource for both personal and business accounts.

How do I find Twitter Analytics?

There are two simple ways to find Twitter Analytics. Firstly, when you are logged into the account you want to analyse, you can open a new tab and insert its URL. However, there is a second, quicker way to find the tool. Again, when logged into the account, from the menu, select ‘More’ and ‘Analytics’. This will take you to the tool’s dashboard.

The dashboard

Twitter Analytics’ dashboard acts as an overall summary of the account. Along the top, you will see a 28-day summary, with a comparison to the previous 28 days. This will show how many tweets you’ve posted, the number of collective impressions those tweets have had, the number of profile visits the account has received and the number of followers it has.

Below this is a more in-depth monthly summary, with data being shown per calendar month. It will display those same four metrics, plus the number of mentions the account has for that calendar month, along with some highlights from these periods.

These highlights show what the account’s top tweet was, detailing the tweet and how many impressions it had, as well as the top media tweet. It also shows what the top mention was, if the account was mentioned by another in that timeframe and who the top new follower was.

Tweet Activity

Along the top menu bar, next to the Twitter Analytics logo, you’ll see the options ‘Home’ (which is the dashboard), ‘Tweets’ and ‘More’. The Tweets tab takes you through to Tweet Activity, which goes into a little more depth about each individual tweet. You can change the date range and even export this data to use elsewhere.

Here, you can see every tweet from the selected date range, which defaults to the past 28 days. Analytics will tell you how many impressions the account had in that time and show a graph displaying the number of tweets and impressions for each day of that period.

Underneath the graph, you will see a list of tweets. It will tell you what you tweeted, as well as how many impressions and engagements it had, and an engagement rate percentage.

Why is this data helpful?

These statistics can help you plan your campaign, giving you an insight as to what types of content attract engagement from your audience, and what gets them clicking and interacting with you. It can help you to decide what works and what doesn’t work quite so well.

Why not try approaching your social media in a different manner to normal and see what effect that has on your audience? What time of day is the best time for you to tweet? These questions can be answered by looking at Twitter Analytics.

If you’re struggling with your social media campaigns, why not get in touch with Engage Web today and see how we can help you?

Posted by Alan Littler
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