Deliberate Twitter mistake highlights online misinformation

    Posted on February 15, 2021

    Last week, a Canadian health resource dropped what at first glance appeared to be a horrible mistake, but was later revealed to be a clever point about (more…)

    Posted by John Murray

    What does Weetabix’s controversial tweet show us?

    Posted on February 11, 2021

    On Tuesday night, a tweet by the cereal brand Weetabix went viral for its odd pairing of the famous wheat biscuits and Heinz baked beans. This has sparked, to date, nearly (more…)

    Posted by Emily Jones

    How to schedule tweets without software

    Posted on February 4, 2021

    If you use Twitter for your business, you may find that you only post when you have a spare minute, resulting in sporadic posts that don’t make the (more…)

    Posted by Emily Jones

    Twitter to integrate newsletter tool into its site

    Posted on February 1, 2021

    Last week, Twitter announced that it had acquired Revue, a Dutch platform that allows people to publish and monetise email newsletters. (more…)

    Posted by Emily Jones

    What’s the best time to post on social media?

    Posted on January 28, 2021

    With many pushed-for-time business owners, their social media posts appear simply when they happen to be on social media. Perhaps they have a five-minute quiet period in an otherwise busy day, so they have a quick look on Facebook and think they might as well bash a post out while (more…)

    Posted by John Murray

    What is Twitter’s new ‘Birdwatch’ programme?

    Posted on January 26, 2021

    For many years, Twitter and other social media sites have been faced with the conundrum of how to find the balance between allowing free speech and tackling hatred and misinformation. This came to a head in recent weeks with the (more…)

    Posted by John Murray

    How to upset 3,063,456 potential customers with one tweet

    Posted on December 1, 2020

    The UK’s flag carrier airline British Airways (BA) forgot about the first word in its name on Saturday, when it tweeted in support of the England rugby team, even though the opposition on the day was (more…)

    Posted by John Murray

    How to avoid tweeting from the wrong account

    Posted on November 23, 2020

    Last week, an embarrassing incident involving the Instagram account of none other than Pope Francis showed how uncomfortable it can be if certain social media actions are performed from an inappropriate (more…)

    Posted by John Murray
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