Carlsberg embraces disparaging tweets in bold advertising campaign

Posted on April 18, 2019

As part of a rebrand and to advertise its new recipe, Carlsberg is promoting uncomplimentary tweets about its lager, and even getting its staff to read them out in social media ads.

The Danish brewer has long used the advertising slogan ‘Probably the best lager in the world’, but following a reported fall in sales, it now (more…)

Posted by John Murray

Brexit outcome to be decided on Twitter

Posted on April 1, 2019

In a surprise move, a House of Commons vote this morning has decreed that the UK’s membership of the European Union will be put into the hands of the British public once more, but this time they will be spared the hassle of even visiting the polling stations.

With Parliament admitting that Brexit is currently (more…)

Posted by John Murray

Twitter users see accounts suspended after falling for hoax

Posted on March 29, 2019

Microblogging site Twitter has issued a warning to its users after learning about a hoax spreading around the site.

The latest prank to be going (more…)

Posted by Alan Littler

Ryanair fails to get off the ground with trolling attempt

Posted on March 27, 2019

Using social media to make fun of a rival is a risky business. It can work well if it resonates with your followers and is genuinely funny and light-hearted, but you have to make sure that what you’ve posted doesn’t lead to the joke being turned back on you.

Making a spelling or factual error in a tweet is an (more…)

Posted by John Murray

Google confirms release of ‘Florida 2’ algorithm update

Posted on March 15, 2019

A tweet from the Google SearchLiaison account on Tuesday announced that a “broad core algorithm update” took place this week. (more…)

Posted by John Murray

Twitter launches new test app

Posted on March 13, 2019

Microblogging site Twitter has recently released a new beta app to be tested by a group of users.

The announcement was (more…)

Posted by Alan Littler

‘Fail of Two Cities’ – PM’s Twitter account in image gaffe

Posted on March 6, 2019

The official UK Prime Minister Twitter account (@10DowningStreet) attempted to pay tribute to Salisbury on Monday, a year to the day since the Wiltshire city found itself at the centre of the Novichok attack. Unfortunately, a piece of “human error” meant that a different city got the credit.

The now deleted tweet was screenshotted by (more…)

Posted by John Murray

Momo Challenge is a hoax

Posted on March 5, 2019

If you haven’t heard of ‘Momo’ or ‘The Momo Challenge’, you’ve probably been living under a rock for the last few months. While most people in the UK will have heard of it, knowledge of what it ‘actually is’ will be sparse due (more…)

Posted by Darren Jamieson
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