Less than 24 hours after announcing plans for a mass purge of the site, microblogging site Twitter has revealed that it will pause its actions following (more…)
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Less than 24 hours after announcing plans for a mass purge of the site, microblogging site Twitter has revealed that it will pause its actions following (more…)
Posted by Alan Littler
With the UK general election taking place three weeks today, Facebook and Twitter have taken very different approaches to how they manage political advertising and activity, but both have received criticism from some quarters.
Facebook has adopted something of an ‘anything goes’ approach to advertising, and political parties (particularly the Conservatives) have been spending heavily on (more…)
Posted by John Murray
Finding out how many social shares your content has received should, essentially, be a very simple thing to do. When the main social networks launched, they offered share count buttons that would very easily tell you (more…)
Posted by Darren Jamieson
This week’s decision by Russian football champions Zenit Saint Petersburg to allow supporters to get in touch with the club directly via Twitter may have seemed noble and innocuous enough, but it ended up making the news as fans of Manchester United and Arsenal saw it as an opportunity for high-jinks.
Zenit have taken it in (more…)
Posted by John Murray
There are certain groups it’s wise for companies not to offend on social media, unless they want a storm of negative publicity. One of the groups at the very top of this list is mothers, especially those of (more…)
Posted by Darren Jamieson
Sportswear giant Adidas was left with some explaining to do last week, when social media troublemakers took advantage of a poorly thought out marketing campaign that caused offensive tweets to go out from the (more…)
Posted by John Murray
Earlier this year, microblogging site Twitter made an announcement stating that it plans to roll out a simplified version of its desktop site. Six months after the initial announcement, the company is still rolling out numerous tests as (more…)
Posted by Alan Littler
A recent advert we heard on Spotify prompted howls of laughter at Engage Web, followed by sombre reflection. This quickly turned to anger as the reality of what we had just heard set in.
An ad for the (more…)
Posted by Darren Jamieson
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