You need a .com domain, insists misleading advert

Posted on May 30, 2019

A recent advert we heard on Spotify prompted howls of laughter at Engage Web, followed by sombre reflection. This quickly turned to anger as the reality of what we had just heard set in.

An ad for the (more…)

Posted by Darren Jamieson

Twitter to update TweetDeck with new supportive features

Posted on May 20, 2019

Social media management tool TweetDeck is set to receive an update so that it can support regularly used features from Twitter, including emojis.

Emojis have become a (more…)

Posted by Alan Littler

How to own your mistakes on Twitter

Posted on May 17, 2019

When a business makes a huge mistake, there are three ways it can react.

It can try to brush it under the carpet and pretend it didn’t happen. This is usually a bad idea, because thanks to social media, news quickly spreads and the longer an incident continues without an official response from the perpetrator, the more (more…)

Posted by John Murray

BBC radio presenter sacked for royal baby tweet

Posted on May 10, 2019

Radio host Danny Baker might be best known to lovers of dodgy ‘90s football for his ‘Own Goal & Gaffs’ series of videos, but a social media gaffe of his own this week has cost him his job.

The now former BBC 5 Live presenter posted a black and white image on Twitter of a (more…)

Posted by John Murray

Twitter announces increase in shares and users

Posted on May 8, 2019

Shares in microblogging site Twitter surged by over 17% towards the end of last week after the company announced that it had made higher than expected revenues and attracted a rising number of users.

The news comes just days (more…)

Posted by Alan Littler

Pew report analyses US Twitter users

Posted on April 29, 2019

A recently released report from the Pew Research Center has offered new insights into the usage of social networking site Twitter by US adults.

The report analysed (more…)

Posted by Alan Littler

Carlsberg embraces disparaging tweets in bold advertising campaign

Posted on April 18, 2019

As part of a rebrand and to advertise its new recipe, Carlsberg is promoting uncomplimentary tweets about its lager, and even getting its staff to read them out in social media ads.

The Danish brewer has long used the advertising slogan ‘Probably the best lager in the world’, but following a reported fall in sales, it now (more…)

Posted by John Murray

Brexit outcome to be decided on Twitter

Posted on April 1, 2019

In a surprise move, a House of Commons vote this morning has decreed that the UK’s membership of the European Union will be put into the hands of the British public once more, but this time they will be spared the hassle of even visiting the polling stations.

With Parliament admitting that Brexit is currently (more…)

Posted by John Murray
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