How to avoid tweeting from the wrong account

    Posted on November 23, 2020

    Last week, an embarrassing incident involving the Instagram account of none other than Pope Francis showed how uncomfortable it can be if certain social media actions are performed from an inappropriate (more…)

    Posted by John Murray

    Should you ever make your social media posts political?

    Posted on November 5, 2020

    There are times over the last few years where it has felt difficult for anyone to be on the fence politically. Indeed, there are people who would argue that if you don’t “do” politics, you don’t really (more…)

    Posted by John Murray

    Automated captions in development by Twitter

    Posted on September 7, 2020

    Twitter has announced that it’s working on a new feature that will enable automated captions on video and audio.

    The feature is (more…)

    Posted by Emily Jones

    Twitter survey reveals possible subscription service features

    Posted on August 4, 2020

    In July, Twitter informed its investors that a new subscription service is being considered to generate an additional form of revenue for the platform.

    A survey released (more…)

    Posted by Emily Jones

    What impact could Google Search dropping tweet carousels have on businesses?

    Posted on July 20, 2020

    Last Thursday – in a move that could seriously affect businesses using Twitter as a Google search strategy – tweet carousels were dropped from Google Search following a cryptocurrency hack on the social media site, which targeted many prominent brands and personalities.


    Posted by Emily Jones

    Election analyst comes up with novel use of retweets

    Posted on July 16, 2020

    This morning in the UK, we woke up to the news that several high-profile Twitter accounts had been breached in what is being described by many media sources as the social media site’s worst ever hack. Although serious for Twitter, the situation also led to some comedy and innovation.

    Some of the world’s biggest names in (more…)

    Posted by John Murray

    Ridiculous trends show Twitter still falls short on tackling misinformation

    Posted on July 9, 2020

    In recent months, Twitter appears to have heightened its battle against fake news and hate speech. The last few weeks have seen the social media site not only wipe over 170,000 Chinese-state misinformation accounts, but also finally stand up to US President Donald Trump by fact-checking and hiding some of his tweets.

    However, Twitter would do well to (more…)

    Posted by John Murray

    International Joke Day: The best and worst of business humour on social media

    Posted on July 1, 2020

    Humour is subjective, and that’s why it can be difficult to get right on social media. When done well, it can be the route to increased reach and a key part of brand identity. When done badly, it can fall flat or, worse still, cause offence and leave a company with some apologising to do.

    Since July 1st is (more…)

    Posted by John Murray
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