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Lancashire football club turns prank into Twitter publicity

Posted on February 18, 2019

A piece of mischief from a trio of junior jokers left National League club AFC Fylde red-faced last week, but by taking it in good humour and making the most of it on Twitter, the club received some excellent national exposure.

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Posted by John Murray

Twitter announces greater profits but users continue to drop

Posted on February 11, 2019

Social networking site Twitter has recently announced that it has made another profit in the final quarter of 2018.

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Posted by Alan Littler

‘Unsending’ and ‘untweeting’ – new opportunities or a can of worms?

Posted on February 7, 2019

In the age of word processing and digital media, we’re used to being able to go back and correct mistakes quickly and easily, but social media doesn’t always make it easy. However, the last few days have seen discussion of editing or retracting posts crop up on two popular social media platforms.

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Posted by John Murray

Facebook popularity dropping among British youth

Posted on February 1, 2019

According to a report from Ofcom, the UK’s media regulating body, social media site Facebook experienced a dip in popularity among the nation’s youth during the (more…)

Posted by Alan Littler

Three January Twitter gaffes from people who should have known better

Posted on January 31, 2019

The year is only a month old, but it has already seen a record for the most retweeted tweet of all time. While it’s been a great start to 2019 for Japanese businessman Yusaku Maezawa though, there have been plenty of examples of other people and companies having a torrid time on Twitter this month.

Here are three (more…)

Posted by John Murray

Survey asks how social media makes users feel

Posted on January 24, 2019

An Apposphere study, which was carried out by Murphy Research and commissioned by picture messaging platform Snapchat, has revealed the key emotions, traits and attributes social media users associate with each of the major platforms.

The poll was conducted last summer and asked just over 1,000 British social media users aged between 13 and 44 how each platform makes them feel. To take part in the survey, users had to be considered ‘frequent users’, meaning that they used a certain app at least once a week. They were asked to give opinions on five major platforms – Snapchat, Instagram, YouTube, Facebook and Twitter.

A massive 95% of Snapchat users stated that the app made them feel happy. This reflects a number of independent studies that suggested social media has a positive effect on users’ moods. As well as making users feel happy, it also makes users feel silly, creative, adventurous, excited, playful, attractive, flirtatious, spontaneous and playful.

Photo sharing platform Instagram also received a lot of praise and positivity, with the app making users feel entertained, smart, inspired, attractive, flirtatious, creative, playful, adventurous and self-conscious.

The world’s largest video site, YouTube, conjured up feelings of being captivated, entertained, inspired, informed, creative, happy, curious, smart and excited.

However, some of the attributes put forward by survey participants reflect the concerns raised by various parties in recent times relating to the negative effects these sites can have on individuals, with attributes such as ‘guilty’, ‘isolated’ and ‘lonely’ being associated with both Facebook and Twitter. Many experts believe that social media can be addictive and prompt low self-esteem and isolation, especially in younger users.

As well as these feelings, Facebook was also attributed with the following mixed bag of emotions and feelings: overwhelmed, self-conscious, connected, entertained, curious and informed. Meanwhile, Twitter evoked the following sensations: anxious, depressed, self-conscious, overwhelmed, informed and flirtatious.

It would seem that two of the most successful and long-standing social media sites are evoking the most negativity in comparison to their younger counterparts.

As well as highlighting emotions, the survey also looked at how participants use the different social sites. It showed that Snapchat is an app where users can talk to their friends while sharing photos and videos about their day and play with various filters and lenses.

This compares with the likes of Twitter where users said they can follow discussions, news and current affairs, as well as sharing opinions on topics of interest. This can be considered the other end of the spectrum as the site is not really about interacting with friends, which can lead to feelings of isolation and depression, especially when negativity in the news and online feeds through into it.

Different social media sites are used for different purposes and as this survey shows, they can lead to users having different feelings about them. Therefore, can ‘social media’ in general really be deemed as addictive and negative, when users think this only applies to one or two platforms?

Posted by Alan Littler

What can we learn from the new most retweeted tweet?

Posted on January 9, 2019

When American teenager Carter Wilkerson achieved the goal of getting the most retweets ever for his 2017 tweet attempting to get a year’s supply of chicken nuggets from Wendy’s, it could have been seen as either a romantic story, or a sign of how dull and brainless social media can sometimes be. I saw it more as (more…)

Posted by John Murray

Instagram update binned after backlash

Posted on January 4, 2019

Over the festive period, popular photo sharing platform Instagram rolled out a new major update that would have a huge impact on the way users interact with the app. The update, however, was (more…)

Posted by Alan Littler
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