Burleydam Garden Centre
Case Study
About Burleydam Garden Centre:
Burleydam Garden Centre is a family-run business with links dating back to 1936, and has been voted among the top 10 garden centres in the country by readers of The Independent. When Covid struck in early 2020, the website became the company’s only source of income.
Key Measurables:
£1.26m site sales
£1.26m site sales in 2021
Traffic up 471.42%
Total traffic up 471.42% (2021 to 2020 – 18.2K to 104K)
£266,108.14 revenue generated from Facebook Ads
£266,108.14 revenue generated from £10,182 Facebook Ad spend
The Challenge
Burleydam Garden Centre had a website built by another company, but didn’t feel it was advancing the business quickly enough. Adrian and his team wanted to get more out of the website, and this became more important during the Covid lockdowns.
The Solution
Engage Web proposed a Facebook Ads campaign to reach targeted customers and significantly boost online sales.
An SEO campaign including regular content was also agreed with the aim of making the site more visible in search rankings and drawing in traffic.
Engage Web are very efficient and creative. When you ask them to do something, they give you a timeframe and always do it within that timeframe, and they also offer many ideas for how your site can be improved.”
Adrian CornelissenManaging Director of Burleydam Garden Centre
Success factors
The site exceeded Burleydam’s long-term target of generating £500K in gross income much sooner than expected, within the first twelve months.
During lockdown, the website alone managed to bring in one-third of the income the store would have done had it been open.
The Facebook Ads campaign proved to be a particular success. After initially agreeing a £500 per month budget, early results showed this was being returned multiple times over, prompting Burleydam to increase their investment.
Moving forward
With the garden centre reopened, Burleydam now has two high-performing channels through which to sell its products, and continues to reap the benefits of Engage Web’s SEO, copywriting, Google Ads and Facebook Ads services.