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Merseyside Movers
Case Study

About Merseyside Movers

Based in Liverpool, but servicing clients across the UK, Merseyside Movers are a reliable removals and storage company providing residential and office moves, in addition to specialist piano and heavy safe moves.

“I wish I knew about Engage Web 10 years ago, as my life would be very different now! I now feel content in my business, and that’s mostly down to the website and SEO campaign. All the leads I’m receiving through my website are high quality, I’m a satisfied customer!”

John Owen
Merseyside Movers

Key Measurables:

72.56% increase in Organic Traffic within first 6 months of the SEO campaign

72.56% increase in Organic Traffic within first 6 months of the SEO campaign

7,087 new users to the site since the start of the SEO campaign

7,087 new users to the site since the start of the SEO campaign

(8th August 2023 – 12th November 2024)

1,016.28% increase in Get A Quote button clicks

1,016.28% increase in Get A Quote button clicks

(8th February 2024 – 12th November 2024 compared to 8th February 2023 – 12th November 2023)

372.73% increase in contact form enquiries

372.73% increase in contact form enquiries

(8th February 2024 – 12th November 2024 compared to 8th February 2023 – 12th November 2023)

The Challenge

John at Merseyside Movers came to Engage Web with an existing website and having previously undertaken SEO through another company in the past. However, the site was in need of a refresh, and it didn’t provide a great user experience, with several pages created for SEO purposes in the site navigation clogging up the menu, making it hard for users to navigate to the pages they needed.

What’s more, many of these SEO pages contained duplicate content, which were actually damaging the SEO of the site.

Merseyside Movers had also undertaken PPC (pay-per-click) campaigns in the past with no success, and was relying on purchasing leads from lead generation companies as their main source of business. However, this was a costly endeavour and, what’s more, the leads were starting to dry up…

merseyside movers and storers logo og
House Moving page image 2

The Solution

Engage Web began by designing an all-new website for Merseyside Movers. It was important for the site to convey both professionalism and a friendly feel, to help put potential clients at ease.

The end result was a bright, colourful, modern website featuring an animation of a moving van travelling across the homepage. We tidied up the menus on the site too, ensuring users can quickly and easily navigate the site to find the information they need.

A few months after the new site went live, we began undertaking an SEO campaign. Much of our initial work involved rewriting duplicate content previously added to the site for SEO, along with producing fresh, quality content around the key services and locations Merseyside Movers wanted to target. We also set up advanced goal tracking so we could track not only the number of contact form submissions being received, but also clicks on the ‘get a quote’, phone number and email buttons, to allow us to get a better picture of the leads being generated through the website.

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Success factors

Since working with Engage Web, Merseyside Movers has gotten rid of all other lead generation methods. All of the leads generated through the website are high quality, and John has told us that he wishes he knew about us 10 years ago, as his life would be very different now. He now feels content in his business, and has put that mostly down to his website and SEO campaign.

Moving forward

Engage Web continues to work alongside Merseyside Movers, conducting both the SEO campaign and any web support needed – allowing John and Marie to focus on following up leads and delivering an excellent service as their business continues to grow and thrive.

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