Are your Facebook Ads working for you?

Facebook Ads tends to be the first type of paid marketing business owners attempt, yet getting high quality results with Facebook Ads often proves difficult. The reason for this is Facebook Ads are easy to set up and put live. Facebook makes the process of paying money to advertise extremely simple, but Facebook’s default ad settings are not set up to benefit you, the business owner. They’re set up to benefit Facebook.

Spend money. Keep spending money. Spend some more money. That’s what Facebook wants you to do.

For example, Facebook recommends you use ‘Automatic Placements’ for your ads, where you allow Facebook to choose where the ads are placed (such as desktop, mobile, sidebar, audience network, messenger etc). That is NOT the best way to place your ads, and it will cost you more money.

Whether you plan on running Facebook Ads yourself, or whether you’d prefer someone do it for you, you need to ensure your ads are done right.

Facebook Ads (Meta Ads)

What do we offer?

Engage Web offers a variety of different services when it comes Facebook (Meta) Ads.

Full Facebook Ads Management

At Engage Web we offer a full ‘done for you’ service, where we’ll handle EVERYTHING to do with your Facebook Ads, from your set up, to designing your ads, writing your ad copy and providing you with full reports.

Facebook Ads Reviews

Some clients already have Facebook Ad accounts set up and they’d just like an expert to run over the account and provide tips and guidance on how the ads could be improved. We can review your ad account for you, and provide a full report on how it can be improved and what you need to do in order to increase your return on investment.

Facebook Ads Set Up Only

Perhaps you want to run and manage your own Facebook Ads, and you’d just like someone to set up the account, the audiences and some of the initial campaigns and ad sets for you? We can take care of that, and perform an initial Facebook Ad set up. We can even give you a walk through, so you know what to do, what to change and how to do it. Then it’s over to you to run the ads, tweak your ad copy and amend your budgets. You can pause and restart your ads as you need to.

Facebook Pixel Set Up

Would you like your website to start collecting data to use in the future for Facebook Retargeting Ads? You’ll need to have your own Facebook Pixel code created and installed on your website, and we can do this for you as a one-off service.

6 Steps to Running Successful Facebook Ads

Facebook Ads is one of the subjects we regularly cover on our podcast The Engaging Marketeer. In one of our early episodes, Darren Jamieson runs through 6 core steps you need to do for your Facebook Ads to work and generate leads without costing you an enormous budget. Have a listen to the podcast, especially if you’ve been running your own ads, as there’s some really quick wins you could make to get better results.

What some of our Facebook Ads clients have said:

I have checked the performance of the Facebook campaigns this morning and I am amazed at how quickly we have got results! To only have been running the campaigns for a week or so and to see ROI of 1600% is honestly incredible! I hope this is just the start of what already appears to be a very good investment

Engage Web created excellent ads that resulted in high engagement and sales as soon as they went live. Sales continue to grow from the ads and we are looking forward to Engage Web helping us with an exciting upcoming product launch. I would highly recommend Engage Web to anyone who is looking for real experts in marketing and social media who are highly responsive and great at understanding the needs of their customers.

The difference to the business is significant. Lots of people talk about being an expert, there’s very few that actually are. When I can go to someone and they can come up with an idea I’ve not thought about… as far as Engage Web is concerned, that happens every single time

Facebook Ads Training

At Engage Web, we have also provided tailored training sessions for businesses on running their own Facebook Ads. We run a training session specifically for members of the NCCA (National Carpet Cleaners Association) at the Museum of Carpet in Kidderminster. The training session included a lowdown on how to set up and run their Facebook Ads, together with a practical demonstration.

Carpet cleaner Tom Hennessy, from TWH Carpet Cleaning, attended one of our in-person training workshops on Facebook Advertising at our training centre in Ellesmere Port. After attending the training, Tom now runs his own Facebook Ads to generate leads into his carpet-cleaning business. Here is what Tom said about the training:

I now feel confident to set up landing pages and create an effective marketing strategy for Facebook. The course helped de-mystify “Facebook ads”, what works, what to avoid and marketing strategy.

Every member should do this course! Your strategy and explanation using football made a penny drop for me. Game on!”

Further Facebook Ads Training

At Engage Web, we do still occasionally run in-person Facebook Ads workshops in Ellesmere Port, however most of our Facebook Ads training is now available online. We have a Facebook Ads training course that takes you through the whole process, from setting up your ads account for the first time, to creating your audiences, writing your ad copy, producing your images and video, selecting your placements and split testing your ads for optimum results.

The full course was available for £227+VAT, but we now include it completely FREE as a bonus to members of EngageWeb.Club, which you can join here for just £1+VAT for 30 days.

So, you’ll get access to EngageWeb.Club, our digital marketing training platform, and get our Facebook Ads training course all for £1+VAT for 30 days. It’s a great first step into running Facebook Ads for yourself.

Here’s what some local business owners said after attending one of our Facebook Ads training courses.