What exactly is SEO?
SEO is, very simply, making your website into exactly what the search engines are looking for. SEO is NOT just about your rankings, it’s about the traffic and the business you receive through your website from search engines.
We believe that search engine optimisation is a mixture between technical SEO and content, with the emphasis being very heavily on the content side. While technical SEO is important, as there are some technical issues that can completely stop your website from performing, it still only makes up around 10% of an overall SEO strategy.
The technical SEO is what helps Google index your website, the content is what gives it a reason to index your website.
At Engage Web we work with our clients to ensure their websites are technically well-structured for SEO, and we build a robust content strategy that aims to place them at the top of Google for hundreds and thousands of relevant searches, rather than just the five or six keywords most digital marketing companies like to focus on.
Traffic generated from a single blog post
The below image shows the traffic generated to the Engage Web site from a single blog post about tracing a fake Facebook profile. Over 180,000 page views during a six year period. The blog post continues to bring traffic, enquiries and business to Engage Web several years after it was first published.
Have you heard Google doesn’t like SEO?
Some people say that Google doesn’t like search engine optimisation, and anyone who actively performs SEO on their website is harming it in the long run. The truth is that the only SEO that is harmful to your website is the sort of SEO you shouldn’t be doing anyway. Our technical director, Darren, explains it… sort of.
What some of our clients have said about our SEO work:
Daniel Tait, General Manager – TrAchem Lubricants
We’ve been working with Engage Web since 2014 and have seen an amazing increase in both sales and lead generation through our website. During this time, they have fully rebuilt our site and made it responsive as well as improving the SEO capabilities and our rank in Google searches through content creation, increasing sales by 40%. We can be found on the first page of Google for the majority of our large product portfolio and results keep on improving month by month, year by year.
Dale Mcnally – Delamere Manor
We are really enjoying working with the team, the results have spoken and we are seeing a great return on investment every month with a large increase in sales and revenue with thanks to the strategic planning, experience and talent this company has. I would highly recommend Engage Web to any company wanting to better their brand, rank above the competitors and increase sales.
Dan Evans – Home Style Carpets and Flooring
We’ve used Engage Web for our SEO for over a year now and they have transformed our rankings and content! The results have exceeded my expectations. I wouldn’t hesitate to recommend Darren & his team. Very professional, honest, knowledgeable and importantly they do exactly what they say they will. The results speak for themselves.