SEO is, very simply, making your website into exactly what the search engines are looking for. SEO is NOT just about your rankings, it’s about the traffic and the business you receive through your website from search engines.
We believe that search engine optimisation is a mixture between technical SEO and content, with the emphasis being very heavily on the content side. While technical SEO is important, as there are some technical issues that can completely stop your website from performing, it still only makes up around 10% of an overall SEO strategy.
The technical SEO is what helps Google index your website, the content is what gives it a reason to index your website.
At Engage Web we work with our clients to ensure their websites are technically well-structured for SEO, and we build a robust content strategy that aims to place them at the top of Google for hundreds and thousands of relevant searches, rather than just the five or six keywords many digital marketing companies like to focus on.
There are many ways to measure SEO. The most common, and least important, is with rankings. Where does your website rank in the search engines for different search terms?
More important rankings, is traffic. There’s no point ranking for something if nobody is searching for it!
The image shows the traffic generated to our website from a single blog post about tracing a fake Facebook profile. Over 180,000 page views during a six year period.
More important than traffic, however, is leads and enquiries generated. How many calls do you receive from your SEO? How many enquiries? How many contact form submissions? How many downloads of your lead magnet? Results, real tangible business generated, is what REALLY matters.
That’s what Engage Web focuses on with your business.
To understand SEO, it’s first important to understand how the search engines find and sort their search results. The search engines want to return the most relevant results to a user – so that user will return and use the search engine again and again. The search engines get their results from an existing cache of information, which they have gathered by crawling the net. This information is used to first of all judge the quality of the sites. When an Internet user types in a query, the results are listed in order of relevance and quality. In order to appear at the top, your site needs to be deemed relevant to the user’s search query and also to be considered a quality site.
Take a look at how we’ve helped businesses like yours, such as Home Style Carpets, Beacon Financial Training, Burleydam Garden Centre and Oil Store.
At Engage Web, we understand SEO, and even more importantly, we understand online business. We take an individual approach to each site, so you can rest assured your site’s specific needs are met. After all, if your website isn’t working with the search engines, then what is it really doing for you?
Lots of different factors go into judging both relevance and quality. We help by making sure the search engines can find and recognise every word on your website. We can identify the words and phrases your potential customers are using to search for your products and we can emphasise those on your website. We do this in a number of ways:
We work with you to select the keywords or phrases that are appropriate for your website. The right terms will attract visitors – but more importantly, visitors that are more likely to convert into leads and become customers, thus increasing your ROI.
Unlike many SEO companies, we don’t only work on your homepage. We will go through your website to help the search engines read and index your website easily to help maximise your site’s opportunities. We will work on the SEO for each and every page of your website, ensuring they are all optimised for Google and the other search engines.
Most people understand the concept of SEO, but what about content? When we say content, we mean industry news content – writing about your industry on your website. Google and other search engines love sites that do this. Yet we don’t just create content for the sake of it – our content is written by writers with English as their first language, so the content will be as useful to your visitors as it will be to the search engines.
We work with you to select the keywords or phrases that are appropriate for your website. The right terms will attract visitors – but more importantly, visitors that are more likely to convert into leads and become customers, thus increasing your ROI.
Unlike many SEO companies, we don’t only work on your homepage. We will go through your website to help the search engines read and index your website easily to help maximise your site’s opportunities. We will work on the SEO for each and every page of your website, ensuring they are all optimised for Google and the other search engines.
Most people understand the concept of SEO, but what about content? When we say content, we mean industry news content – writing about your industry on your website. Google and other search engines love sites that do this. Yet we don’t just create content for the sake of it – our content is written by writers with English as their first language, so the content will be as useful to your visitors as it will be to the search engines.
Content offers many SEO benefits, such as faster indexing of your website, regular attention from Google, improved rankings in the search engines and more traffic.
The links that sites attract is an important part of how search engines see your website. Google and other search engines love websites that have inbound links from other relevant websites. Yet how this is done can make or break a search marketing campaign. It is important not to purchase low-quality links from link farms and to avoid being associated with such methods. At Engage Web, we use ethical link-building methods to ensure your results are long-lasting.
There's a lot of information on search engine optimisation out there, which can be confusing. The best place to start with SEO is with a free SEO analysis of your site. At Engage Web, we offer this service as a way for you to uncover some of your site's needs. Once you know how your site is faring with the search engines, you can begin to develop goals and map out the steps you need to take to get where you need to be.
Content offers many SEO benefits, such as faster indexing of your website, regular attention from Google, improved rankings in the search engines and more traffic.
The links that sites attract is an important part of how search engines see your website. Google and other search engines love websites that have inbound links from other relevant websites. Yet how this is done can make or break a search marketing campaign. It is important not to purchase low-quality links from link farms and to avoid being associated with such methods. At Engage Web, we use ethical link-building methods to ensure your results are long-lasting.
There's a lot of information on search engine optimisation out there, which can be confusing. The best place to start with SEO is with a free SEO analysis of your site. At Engage Web, we offer this service as a way for you to uncover some of your site's needs. Once you know how your site is faring with the search engines, you can begin to develop goals and map out the steps you need to take to get where you need to be.
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"I am absolutely over the moon with my new website...They listened and delivered. I will absolutely be using this Company again! Check it out lovelies, its just phenomenal I love love love it!"
"I have checked the performance of the Facebook campaigns this morning and I am amazed at how quickly we have got results! To only have been running the campaigns for a week or so and to see ROI of 1600% is honestly incredible! I hope this is just the start of what already appears to be a very good investment Keep it up""
"I just want to thank Darren, Leanne, and all of the Engage Web team. I had major problems with my old website and Engage Web saved the day and within 1 week built and took my website live. Amazing service and I'm a very happy customer."
"I am absolutely over the moon with my new website...They listened and delivered. I will absolutely be using this Company again! Check it out lovelies, its just phenomenal I love love love it!"
"I have checked the performance of the Facebook campaigns this morning and I am amazed at how quickly we have got results! To only have been running the campaigns for a week or so and to see ROI of 1600% is honestly incredible! I hope this is just the start of what already appears to be a very good investment Keep it up""
"I just want to thank Darren, Leanne, and all of the Engage Web team. I had major problems with my old website and Engage Web saved the day and within 1 week built and took my website live. Amazing service and I'm a very happy customer."