Search Engine Optimisation (SEO)

What exactly is SEO?

SEO is, very simply, making your website into exactly what the search engines are looking for. SEO is NOT just about your rankings, it’s about the traffic and the business you receive through your website from search engines.

We believe that search engine optimisation is a mixture between technical SEO and content, with the emphasis being very heavily on the content side. While technical SEO is important, as there are some technical issues that can completely stop your website from performing, it still only makes up around 10% of an overall SEO strategy.

The technical SEO is what helps Google index your website, the content is what gives it a reason to index your website.

At Engage Web we work with our clients to ensure their websites are technically well-structured for SEO, and we build a robust content strategy that aims to place them at the top of Google for hundreds and thousands of relevant searches, rather than just the five or six keywords most digital marketing companies like to focus on.

Traffic generated from a single blog post

The below image shows the traffic generated to the Engage Web site from a single blog post about tracing a fake Facebook profile. Over 180,000 page views during a six year period. The blog post continues to bring traffic, enquiries and business to Engage Web several years after it was first published.

Google Analytics Showing Traffic Stats from SEO

Have you heard Google doesn’t like SEO?

Some people say that Google doesn’t like search engine optimisation, and anyone who actively performs SEO on their website is harming it in the long run. The truth is that the only SEO that is harmful to your website is the sort of SEO you shouldn’t be doing anyway. Our technical director, Darren, explains it… sort of.

What some of our clients have said about our SEO work:

Daniel Tait, General Manager – TrAchem Lubricants

We’ve been working with Engage Web since 2014 and have seen an amazing increase in both sales and lead generation through our website. During this time, they have fully rebuilt our site and made it responsive as well as improving the SEO capabilities and our rank in Google searches through content creation, increasing sales by 40%. We can be found on the first page of Google for the majority of our large product portfolio and results keep on improving month by month, year by year.

Dale Mcnally – Delamere Manor

We are really enjoying working with the team, the results have spoken and we are seeing a great return on investment every month with a large increase in sales and revenue with thanks to the strategic planning, experience and talent this company has. I would highly recommend Engage Web to any company wanting to better their brand, rank above the competitors and increase sales.

Dan Evans – Home Style Carpets and Flooring

We’ve used Engage Web for our SEO for over a year now and they have transformed our rankings and content! The results have exceeded my expectations. I wouldn’t hesitate to recommend Darren & his team. Very professional, honest, knowledgeable and importantly they do exactly what they say they will. The results speak for themselves.

Talk to us about how SEO can help grow your business online:

Basic principles of SEO

To understand SEO, it's first important to understand how the search engines find and sort their search results. The search engines want to return the most relevant results to a user – so that user will return and use the search engine again and again. The search engines get their results from an existing cache of information, which they have gathered by crawling the net. This information is used to first of all judge the quality of the sites. When an Internet user types in a query, the results are listed in order of relevance and quality. In order to appear at the top, your site needs to be deemed relevant to the user’s search query and also to be considered a quality site.

Lots of different factors go into judging both relevance and quality. We help by making sure the search engines can find and recognise every word on your website. We can identify the words and phrases your potential customers are using to search for your products and we can emphasise those on your website. We do this in a number of ways:

Keyword definition

We work with you to select the keywords or phrases that are appropriate for your website. The right terms will attract visitors – but more importantly, visitors that are more likely to convert into leads and become customers, thus increasing your ROI.

On Page SEO Work

Unlike many SEO companies, we don’t only work on your homepage. We will go through your website to help the search engines read and index your website easily to help maximise your site’s opportunities. We will work on the SEO for each and every page of your website, ensuring they are all optimised for Google and the other search engines.

SEO content

Most people understand the concept of SEO, but what about content? When we say content, we mean industry news content – writing about your industry on your website. Google and other search engines love sites that do this. Yet we don’t just create content for the sake of it – our content is written by writers with English as their first language, so the content will be as useful to your visitors as it will be to the search engines.

Content is one of the greatest secrets of SEO!

Content offers many SEO benefits, such as faster indexing of your website, regular attention from Google, improved rankings in the search engines and more traffic.

Attracting Links to your website – Off Page SEO Work

The links that sites attract is an important part of how search engines see your website. Google and other search engines love websites that have inbound links from other relevant websites. Yet how this is done can make or break a search marketing campaign. It is important not to purchase low-quality links from link farms and to avoid being associated with such methods. At Engage Web, we use ethical link-building methods to ensure your results are long-lasting.

Where to start your SEO

There's a lot of information on search engine optimisation out there, which can be confusing. The best place to start with SEO is with a free SEO analysis of your site. At Engage Web, we offer this service as a way for you to uncover some of your site's needs. Once you know how your site is faring with the search engines, you can begin to develop goals and map out the steps you need to take to get where you need to be.

At Engage Web, we understand SEO, and even more importantly, we understand online business. We take an individual approach to each site, so you can rest assured your site's specific needs are met. After all, if your website isn’t working with the search engines, then what is it really doing for you?