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CleverVine
Case Study

About CleverVine:

CleverVine is a business development agency that uses results-driven telemarketing and sales-focused activities to bring personality to clients’ business development. The two years to 2022 saw the company undergo a rebrand and rapid growth.

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Key Measurables:

Company turnover up 125%

Company turnover up 125% (year-end 2020 to 2021)

Site traffic up 44.41%

Site traffic up 44.41% (1st December 2019 – 1st December 2020 compared with 1st December 2018 – 1st December 2019)

Home page visits up 65.54%

Home page visits up 65.54% (after one year of the new site going live compared with the previous period)

Company turnover up 125%

Company turnover up 125% (year-end 2020 to 2021)

Site traffic up 44.41%

Site traffic up 44.41% (1st December 2019 – 1st December 2020 compared with 1st December 2018 – 1st December 2019)

Home page visits up 65.54%

Home page visits up 65.54% (after one year of the new site going live compared with the previous period)

The Challenge

Before working with Engage Web, CleverVine (then Clever Jellyfish) had a static website that the company felt was not bringing in business, and was awkward to update. The copy was out of date, so this needed to be professionally rewritten and the Clever Jellyfish website redesigned to reflect a modern, transparent and innovative business development company.

A further challenge came when the company rebranded, which they expected to be a slow and expensive process. They wanted the site’s rebrand to be as seamless and hassle-free as possible.

The Solution

Engage Web talked with CleverVine to establish the messages they wanted to portray. We discussed the branding and navigation, the tone and target audience, and were able to complete a modernised, professional website within five weeks.

For the rebrand, Engage Web provided completed a website redesign without CleverVine paying a penny extra – and finished the whole rebrand within four weeks. Again, we ascertained what CleverVine was looking for, enabling a smooth transition without losing the focus and message.

Success Factors

CleverVine loves the enquiries the website is generating. Not only have they increased, but they are “good-quality, far-along enquiries” rather than initial, lukewarm approaches. Potential clients are impressed by the website and are deciding there and then to work with CleverVine.

As part of our Fresh Start package, Engage Web actions web amend requests within five working days – often much sooner – meaning updating pages is simple and speedy. CleverVine appreciates the friendly and helpful nature of the Engage Web team, and the transparency provided.

Moving Forward

CleverVine hopes to expand its services again in the near future, and knows they can rely on Engage Web as the company grows.

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