Steely Products are specialist, large-scale manufacturers working with tubular steel, offering furniture handling solutions, garment rails, trolleys and more. A family-run business, Steely has been delivering quality, bespoke products for over 50 years to clients all across the UK from their base in Manchester.
from September 2017 to March 2024
from September 2017 to March 2024
from September 2017 to March 2024
from September 2017 to March 2024
(18th March 2023 – 18th March 2024 compared to 18th March 2022 – 18th March 2023)
Steely Products had a number of very old websites that weren’t producing anything in terms of enquiries. Their competitors all had much better web presences in Google, even though they were inferior companies producing cheap products, some even imported from the far east. Steely’s products are manufactured to order in the UK, in Manchester, but their website didn’t convey this quality.
They needed to showcase their quality, their craftsmanship, and make headway into the dominance in Google their competitors had created.
In 2017, Engage Web built a new website for Steely Products, emphasising the bespoke, quality nature of Steely’s offerings, which are “designed to work, built to last”. Each product was added to the site, with visitors able to enquire directly off of these product pages. In addition to this, Engage Web began undertaking an SEO campaign for Steely, producing regular, quality content answering the problems of Steely’s audience, as well as handling the technical SEO work.
In 2023, Engage Web re-designed Steely’s website once again, giving the site a modern, fresher feel and helping to showcase the growth of the company. Through revamping the design and the content, the Steely’s online presence was modernised and elevated, presenting the quality of their products and the scale of their business in a fresher, more visually exciting manner.
Over the duration of the SEO campaign, Steely has received countless Google Featured Snippets, has climbed the rankings for key search terms, and is receiving 332% more enquiries than at the start of the campaign. Despite working in a niche industry, the site has received over 80,000 visits during this time, with online business doing better than ever.
Engage Web continues to deliver an SEO campaign for Steely, along with assisting with any website support required, allowing Steely Products to grow and scale their business, with their website’s presence all taken care of.
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"I am absolutely over the moon with my new website...They listened and delivered. I will absolutely be using this Company again! Check it out lovelies, its just phenomenal I love love love it!"
"I have checked the performance of the Facebook campaigns this morning and I am amazed at how quickly we have got results! To only have been running the campaigns for a week or so and to see ROI of 1600% is honestly incredible! I hope this is just the start of what already appears to be a very good investment Keep it up""
"I just want to thank Darren, Leanne, and all of the Engage Web team. I had major problems with my old website and Engage Web saved the day and within 1 week built and took my website live. Amazing service and I'm a very happy customer."
"I am absolutely over the moon with my new website...They listened and delivered. I will absolutely be using this Company again! Check it out lovelies, its just phenomenal I love love love it!"
"I have checked the performance of the Facebook campaigns this morning and I am amazed at how quickly we have got results! To only have been running the campaigns for a week or so and to see ROI of 1600% is honestly incredible! I hope this is just the start of what already appears to be a very good investment Keep it up""
"I just want to thank Darren, Leanne, and all of the Engage Web team. I had major problems with my old website and Engage Web saved the day and within 1 week built and took my website live. Amazing service and I'm a very happy customer."