Home Style Carpets Case Study
About Home Style Carpets:
Covering Cheshire & North Wales, Home Style Carpets and Flooring is an established business providing quality carpets and flooring products supported by full manufacturer warranties at competitive prices.
Key Measurables:
Company turnover up by 25%
Company turnover up 25%
82% increase in organic search traffic
82% increase in organic search traffic in the first 12 months
609% increase in website visitors
609% increase in website visitors from 2019 to 2021
201% increase in organic traffic
201% increase in organic traffic from 2020 to 2021
More than 22,000 blog views
More than 22,000 blog views in 2020
Over 10,000 views on a single blog post
Over 10,000 views on a single blog post
The Challenge
Home Style Carpets believed the website’s SEO had previously been badly managed and was not getting results. There was little visibility and at times the company was unsure what was really being done. Home Style wanted transparency with a new supplier on what was being done on the site and an increase in enquiries – not just in quantity but quality too.
“I have complete trust in Engage Web and know I can allow them to just get on with it, freeing up my time to follow up on enquiries and carry out work.”
Dan EvansDirector at Home Style Carpets and Flooring
The Solution
Engage Web identified specific customer avatars who would benefit from the services, and analysed the competition, before setting out a content marketing strategy designed to position Home Style Carpets as an authority in its industry. Using a combination of different content styles, Engage Web developed Home Style Carpets’ website into a full, rich resource of information – one that answered every potential customer’s question and drew them to the website for the answer.
“The friendly team at Engage Web has really put life back into a website that was previously not pulling its weight. The SEO campaign and the quality of the articles Engage Web produced has really helped us maintain a steady stream of enquiries and remain in excellent shape during a challenging time in our industry.”
Dan EvansDirector at Home Style Carpets and Flooring
Success Factors
Home Style generated enough enquiries to ensure it remained busy, even enjoying spikes during the pandemic. Importantly, the quality of enquiries has improved along with the quantity, meaning less time is spend on time-consuming leads and a higher number of enquiries provide a route to valuable work projects.
Moving Forward
Home Style Carpets is now in a solid position to keep work and enquiries consistent despite any obstacles in the sector, continuing to look for quality ahead of quantity.