With such a strong SEO and content strategy in place already, Beacon Financial Training needed to ensure all traffic coming into the website was properly maximised for conversions with the use of Facebook retargeting. Using a very low ad spend of £150 per month, Beacon is able to consistently generate over 10 times its ad spend by retargeting website visitors who have not yet purchased the courses. This was run in conjunction with Facebook Ad campaigns aimed at new audiences based on Beacon’s customer avatars.
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