Website copywriting is a growing need in the online marketing world. Content is king and site owners and digital marketers have quickly caught onto the fact – but many are still failing to deliver it correctly. Keywords, links and other SEO techniques might help your site attract the attention of the search engines, but what about the humans? Good website content will hold the user’s attention, encouraging them to take action on your site.
Writing for the web is a skill in itself. Users read website content differently to how they read print and, although web content needs to hook the user, unlike print copy – clever article headlines mean little to the search engines, so there’s a fine balance to be found in pleasing both users and search engines alike. Only when you hire a professional SEO copywriting team can you truly harness the power of content for Internet marketing.
At Engage Web, we have many years of experience in creating SEO-friendly copy that is both legible and flows well. Our writers are trained in writing for the web, targeting specific audiences whilst using tried and tested SEO methods to make the copy they produce more prominent in the search engines too.
When it comes to website content, there are several different types of copy and each requires a different approach to truly increase your exposure. Here are the most common types of website copywriting:
Website copy should be legible, well-constructed and get your point across in the best way possible. Outsourcing the writing of your website copy will broaden your appeal, attract new customers and increase revenue.
Blog content can give an openness and friendly face to an otherwise faceless business, allowing you to demonstrate the light-hearted side to your firm, publish company news and syndicate your content to the wider world of the Internet.
A well-known SEO technique, article writing and distribution allows you to be informative and helpful whilst, at the same time, generating external backlinks for your website’s link profile. With the right keywords and SEO strategy, these can be invaluable.
News articles are the secret to becoming a real authority in your industry and becoming a Google News Publisher is worth its weight in gold. Frequency, relevance and most importantly, the way these are used will reap dividends.
A professional online PR writing service will ensure your news is properly formatted, gets key information across concisely and helps get your news out there. Whether it’s product or service news, financial or a human interest angle, online press releases provide instantaneous PR and generate backlinks for your SEO.
At Engage Web, we have an extensive team of website copywriters, each with English as their first language. Our highly experienced SEO copywriters and journalist qualified editors produce content that will propel your website up the rankings while maximising conversions.
“When it occurred to me that I could pay someone to write the content for me, I was worried that they wouldn’t be able to capture the feel of the website that I wanted to portray. I couldn’t have been more wrong!
After discussions with the Engage Web team, we agreed on a brief and all I had to do was send over details of the what I wanted. The team came up with the content regarding who HRD are, what we do and why we do it.
I also sent bullet points of information regarding the staff for their biographies. I wanted them to show the accountant for the person they are and not for what they can do as an accountant. All the staff are really pleased with the content and have all agreed, they never could have written something like that themselves.
So, what have a learnt from working with Engage Web:
1. Its far more cost effective to pay someone who is good at what they do, rather than try and do it yourself.
2. I will be using Engage Web again to look after my social media.
3. After reading my dogs profile, she has a far more interesting life than I do.
4. One of my staff members has their own Wikipedia page.
I look forward to recommending Engage Web to all who need them.”
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