A recent study discovered that the number of searches conducted within Google that ended without a click through to either an organic or paid result eclipsed the number of searches that resulted in a click. Zero-click searches rising The study, conducted by SparkToro, showed that ‘zero-click searches’ have been rising steadily over the last couple […]

Posted by Alan Littler

Many people will still be trying to make the most of their summer and trying to hold on to it for as long as possible before August ends, the kids go back to school and the light nights get darker. As we approach the end of August, for many retail businesses, it is now time […]

Posted by Alan Littler

The British government is believed to be considering giving media watchdog Ofcom the ability to regulate social media platforms and give the company the power to fine these sites over video content that is deemed harmful. The proposals would see Ofcom given the authority to police and investigate video-sharing and live-streaming platforms and should the […]

Posted by Alan Littler

Most people understand the terms ‘certified’ or ‘qualified’. It means someone has taken a course, or series of courses, in a particular subject or field and has successfully passed tests, assessments and exams to gain a qualification in that field. If we’re looking for an electrician, we want one who is qualified. If we’re looking […]

Posted by Darren Jamieson

When you produce a lot of content for your website, you want to gain as much exposure for that content as possible. One of the best ways to help this along is by sharing the content across your social media channels, such as Facebook, Twitter and LinkedIn. Naturally, this can take time. If you write […]

Posted by Darren Jamieson

Google may be best known as a search engine, but perhaps its speciality – and the one thing it does a lot better than anyone else – is maps. Google Maps has truly redefined the way we plan journeys, and the ever-expanding Street View function means we can now “visit places all over the world […]

Posted by John Murray

I once worked somewhere where an employer, who happened to be the only person in the organisation who knew how to do a certain task, was asked “if you were hit by a bus tonight, how would your work be done?” It’s a bit of a blunt way of phrasing the question, and shouldn’t be […]

Posted by John Murray

Following an extensive period of testing, search company Google has rolled out a new design for the previews box within its image search. This update will

Posted by Alan Littler

If you’ve decided to get a new website, it can be a very exciting time, as your site brings with it the promise of increased business, more opportunities and a chance to update your brand online. However, it can also be

Posted by Darren Jamieson

Late last week, Pandu Nayak, the Vice President of Search at Google revealed that the company has introduced an update to its algorithms that would keep featured Snippets up-to-date, fresh and relevant in queries that

Posted by Alan Littler

As an editor, I see a lot of writing that’s both good and bad, but the majority of what I see is good with a few bad points. It’s my job to take these bad points and make them good, then let the writer know what I’ve done so that they can hopefully do it […]

Posted by John Murray

A new study conducted by Adobe has shown that there is a positive outlook on voice search and virtual assistants, with

Posted by Alan Littler