Yesterday, I saw an article that reminded me of a common misunderstanding displayed even by trained writers and journalists – we don’t understand the country we live in. Misuse of the terms ‘England’, ‘Britain’ and ‘UK’ is causing misinformation to thrive, and statistics to be either manipulated or just plain wrong. The piece in question […]

Posted by John Murray

As you may expect, platforms from different companies can report different results on the same or similar metrics. This has already been demonstrated in an earlier article we wrote about the differences between

Posted by Alan Littler

A number of new features are being rolled out on social networking site Facebook and photo-sharing platform Instagram that will help its users to discover, find and

Posted by Alan Littler

Last week, our Account Executive Alan gave a detailed account of why data on Google Analytics and Google Search Console can be so different. That’s worth a read in full, but we thought we would follow it up with a visual guide as to why one of these Google tools might be showing higher figures […]

Posted by John Murray

When you run adverts on Facebook, one of the metrics it offers in its reporting is Return on Ad Spend, or ROAS. It essentially means how much money you get for every £1, or

Posted by Darren Jamieson

Yesterday’s news that the UK now faces a “significant recession” will not have been a big surprise to anyone. Amid the doom and gloom though, there are some sectors, and businesses within them, that have reported positive news since the lockdown came into effect. With people changing their lifestyles and the way they shop, those […]

Posted by John Murray

Google has performed another of its core updates this week. As always, only Google itself knows exactly what this entails, and the ramifications of it will not be immediately apparent, so it can be difficult for site owners to know how to react to this news. The search engine doesn’t give unique advice on each

Posted by John Murray

This week, Google has announced that it will begin rolling out its second core update of the year. The update is

Posted by Alan Littler

With lockdown creating a rise in the number of people working from home, and families keeping themselves entertained indoors by going online, it’s no surprise that internet providers have seen surges in usage, but by how much has our online dependency risen? According to an Opinium survey commissioned by uSwitch.com, there has been a 29% […]

Posted by John Murray

It can be frustrating if you put time into your social media posts only to see them get no interaction, and that’s why some businesses on Facebook and Twitter look at taking more direct routes. Rather than post and tweet and wait for followers to come to you, what if you decide to dive straight […]

Posted by John Murray

Google, Facebook and Twitter have all issued warnings that their financial results for the first quarter of the year are set to be lower than their original forecasts. This will be

Posted by Alan Littler

One result of the changing behaviour influenced by the COVID-19 pandemic is that Google My Business has become one of the more important local marketing tools for small to medium businesses. The tool has

Posted by Alan Littler