Google launches lightweight search app worldwide
Study finds more than half of searches end without a click
When should I start my Christmas online marketing?
Government considers Ofcom social media regulation
What does ‘certified’ mean in digital marketing terms?
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  • Study finds more than half of searches end without a click

    Posted on August 22, 2019

    A recent study discovered that the number of searches conducted within Google that ended without a click through to either an organic or paid result eclipsed the number of searches that resulted in a click. Zero-click searches rising The study, conducted by SparkToro, showed that ‘zero-click searches’ have been rising steadily over the last couple […]

    Posted by Alan Littler
  • When should I start my Christmas online marketing?

    Posted on August 21, 2019

    Many people will still be trying to make the most of their summer and trying to hold on to it for as long as possible before August ends, the kids go back to school and the light nights get darker. As we approach the end of August, for many retail businesses, it is now time […]

    Posted by Alan Littler
  • Government considers Ofcom social media regulation

    Posted on August 20, 2019

    The British government is believed to be considering giving media watchdog Ofcom the ability to regulate social media platforms and give the company the power to fine these sites over video content that is deemed harmful. The proposals would see Ofcom given the authority to police and investigate video-sharing and live-streaming platforms and should the […]

    Posted by Alan Littler
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  • What does ‘certified’ mean in digital marketing terms?

    Posted on August 19, 2019

    Most people understand the terms ‘certified’ or ‘qualified’. It means someone has taken a course, or series of courses, in a particular subject or field and has successfully passed tests, assessments and exams to gain a qualification in that field. If we’re looking for an electrician, we want one who is qualified. If we’re looking […]

    Posted by Darren Jamieson
  • How to automatically share your WordPress posts to social media

    Posted on August 16, 2019

    When you produce a lot of content for your website, you want to gain as much exposure for that content as possible. One of the best ways to help this along is by sharing the content across your social media channels, such as Facebook, Twitter and LinkedIn. Naturally, this can take time. If you write […]

    Posted by Darren Jamieson
  • How to embed a Google Map on your website

    Posted on August 15, 2019

    Google may be best known as a search engine, but perhaps its speciality – and the one thing it does a lot better than anyone else – is maps. Google Maps has truly redefined the way we plan journeys, and the ever-expanding Street View function means we can now “visit places all over the world […]

    Posted by John Murray
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  • How can retailers take advantage of the new-look Google Image Search?

    Posted on August 14, 2019

    Last week, Google gave its Image Search tool a significant revamp, with desktop users now seeing a panel appear on the right of the screen when they preview an image. The search giant explained that this has been done so that the details of the item stay on the screen as the user scrolls through […]

    Posted by John Murray
  • Four tips to improve your keyword rankings

    Posted on August 13, 2019

    Achieving top rankings within the search engines is not as simple as it was 20 years ago. The search engines are

    Posted by Alan Littler
  • Facebook seeks publisher deals before news tab launch

    Posted on August 12, 2019

    Social networking behemoth Facebook is reportedly approaching a number of high-profile news publishers in

    Posted by Alan Littler
  • How to develop an absence-proof content strategy

    Posted on August 9, 2019

    I once worked somewhere where an employer, who happened to be the only person in the organisation who knew how to do a certain task, was asked “if you were hit by a bus tonight, how would your work be done?” It’s a bit of a blunt way of phrasing the question, and shouldn’t be […]

    Posted by John Murray
  • Google updates image search previews

    Posted on August 8, 2019

    Following an extensive period of testing, search company Google has rolled out a new design for the previews box within its image search. This update will

    Posted by Alan Littler
  • Five essential considerations when getting a new website

    Posted on August 7, 2019

    If you’ve decided to get a new website, it can be a very exciting time, as your site brings with it the promise of increased business, more opportunities and a chance to update your brand online. However, it can also be

    Posted by Darren Jamieson
  • Google announces update to Snippets

    Posted on August 6, 2019

    Late last week, Pandu Nayak, the Vice President of Search at Google revealed that the company has introduced an update to its algorithms that would keep featured Snippets up-to-date, fresh and relevant in queries that

    Posted by Alan Littler
  • Three hallmarks of lazy writing

    Posted on August 5, 2019

    As an editor, I see a lot of writing that’s both good and bad, but the majority of what I see is good with a few bad points. It’s my job to take these bad points and make them good, then let the writer know what I’ve done so that they can hopefully do it […]

    Posted by John Murray
  • Adobe study sheds positive light on voice search

    Posted on August 2, 2019

    A new study conducted by Adobe has shown that there is a positive outlook on voice search and virtual assistants, with

    Posted by Alan Littler
  • Mastering the art of Escapism – Engage Web Team Building Day 2019

    Posted on July 15, 2019

    We’ve already had a lot to celebrate this year at Engage Web, with the company turning 10 years old at the end of April. So in order to keep the team communicating well and feeling good, we embarked upon our

    Posted by Alan Littler
  • Why I’m performing stand-up comedy

    Posted on May 24, 2019

    As the self-professed ‘office comedian’ and someone who always enjoys standing up in front of people and showing off, it was only a matter of time before I followed one of my lifelong goals and entered into the

    Posted by Darren Jamieson
  • Engage Web celebrates 10 years

    Posted on April 29, 2019

    Ellesmere Port, UK, April 29th, 2019: Engage Web, an innovative Cheshire-based online marketing firm specialising in content development and web design, is celebrating its 10th anniversary this month with a novelty birthday cake, social media competition and free website for a local charity. The company has been based at the Stanlaw Abbey Business Centre in […]

    Posted by John Murray
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