
Exploring the main drivers behind search behaviour
Search behaviour isn’t random. Every query comes from a clear human motivation… even if the user doesn’t

Search behaviour isn’t random. Every query comes from a clear human motivation… even if the user doesn’t

Google’s widely used AI (artificial intelligence) summaries, which appear at the top of search results, are facing growing criticism after a report warned they are spreading incorrect information on a

Google has announced it is working on a fix for a bug in Search Console that caused impression figures to inflate in its Performance reports.

We’ve been having more frequent conversations lately with business owners who feel like they’re “doing SEO” (search engine optimisation) but not really seeing much from it.

Google’s chief executive has said that the way people use search is likely to change as artificial intelligence (AI) becomes more capable, with search tools acting less like a list

A recent study from Semrush highlighted a major shift in how people discover content online, and it’s something businesses can’t

For years, digital marketing has been built around one simple idea:

Most FAQ pages are… let’s be honest… a bit of

Review bombing is when a business suddenly receives a flood of negative online reviews in a very short amount of time, usually from people who were never actual customers.
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