SEO or PPC: Which approach is right for you?
November 22, 2023
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They’re two of the most used and well-known strategies in digital marketing. Both function to increase your website’s visibility and drive traffic, but do so
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Google to remove text PPC ads
October 25, 2021
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Search giant Google has released an official statement confirming that, next year, it will be phasing out the traditional text pay-per-click (PPC) ads in favour
Billions to have Internet access by 2015
November 24, 2014
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According to new research, the number of people who will have access to the web will pass the three billion mark over the next
EBay report suggests SEO more effective than paid ads
March 16, 2013
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The results of a recent eBay report has suggested that there is little effect on the outcome from paid ads, with most people clicking on
Google AdWords gets new look
June 30, 2012
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Largely inspired by feedback received from SEO professionals and commentators in the world of search, Google has changed significant aspects
Is Google Adwords a waste of time?
February 21, 2012
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There was an interesting discussion taking place on SEOMOZ this month, which looked at whether Google Adwords actually delivered the results it promised. The blog
Landing pages now a major factor for AdWords
October 13, 2011
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Google has announced a change to its AdWords ranking factors which will soon be rolling out globally. Ads Quality Group Product Manager Adam Juda announced
Use PPC for link building leads
September 11, 2011
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The major problem with pay per click has always been that once the campaign has run its course, the benefits also stop. Site owners have
Google says SEO is not affected by Google Instant
September 15, 2010
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As we reported last month, Google was about to launch (and has since launched) Google Instant in the UK. This is a new feature whereby
