PPC:

Google to remove text PPC ads

Posted on October 25, 2021

Search giant Google has released an official statement confirming that, next year, it will be phasing out the traditional text pay-per-click (PPC) ads in favour of responsive ads.

The search engine announced this news in a blog, stating that:

“The ways people search are constantly changing. In fact, 15% of search queries every day are (more…)

Posted by Emily Jones

Billions to have Internet access by 2015

Posted on November 24, 2014

According to new research, the number of people who will have access to the web will pass the three billion mark over the next (more…)

Posted by Tom Evans

EBay report suggests SEO more effective than paid ads

Posted on March 16, 2013

The results of a recent eBay report has suggested that there is little effect on the outcome from paid ads, with most people clicking on these ads already being customers.

A spokesman for the auction site said:

“Incremental revenue from paid search was far smaller than expected because existing customers would have (more…)

Posted by Carl Hopkinson

Google AdWords gets new look

Posted on June 30, 2012

Largely inspired by feedback received from SEO professionals and commentators in the world of search, Google has changed significant aspects (more…)

Posted by Carl Hopkinson

Is Google Adwords a waste of time?

Posted on February 21, 2012

There was an interesting discussion taking place on SEOMOZ this month, which looked at whether Google Adwords actually delivered the results it promised. The blog that started the (more…)

Posted by Matt Jones

Landing pages now a major factor for AdWords

Posted on October 13, 2011

Google has announced a change to its AdWords ranking factors which will soon be rolling out globally. Ads Quality Group Product Manager Adam Juda announced on the official Inside AdWords blog last week that the way in which ads are assessed for quality is changing, with landing pages playing (more…)

Posted by Cheryl Mathews

Use PPC for link building leads

Posted on September 11, 2011

The major problem with pay per click has always been that once the campaign has run its course, the benefits also stop. Site owners have long looked for a way to stretch their investment with PPC. What many don’t think about is how their PPC could be used to generate entirely free market (more…)

Posted by Cheryl Mathews

Google says SEO is not affected by Google Instant

Posted on September 15, 2010

As we reported last month, Google was about to launch (and has since launched) Google Instant in the UK. This is a new feature whereby the search results are updated within Google as you type your search. While this helps speed up what you’re looking for, it can also produce some amusing (and sometimes embarrassing) results while you’re still forming words.

One important consideration that also needs to be raised about this development is how it affects SEO. If real-time SERPs are updated as you type, is it worth optimising your websites for partially completed words as well as the full word?

For example, if optimising your website for ‘seo wirral’ – should you also include examples of ‘seo wir’ on your website, as results for this phrase will be displayed as someone begins to type.

SEO-Wirral

Google Instant

Google however has claimed that this isn’t the case, and that SEO professionals need not concern themselves with optimising for partially completed words. Google Analytics’ Alden DeSoto commented that (more…)

Posted by Matt Jones
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