They’re two of the most used and well-known strategies in digital marketing. Both function to increase your website’s visibility and drive traffic, but do so in different ways.
Search engine optimisation (SEO) and pay-per-click (PPC) marketing can have excellent results for your business’s marketing, but which one can help your business the most?
SEO
Everybody wants their website to be the first that comes up when users search for keywords relating to their business on Google and other search engines.
Achieving this, however, is not exactly a short-term goal. Search engine optimisation is an approach designed to increase visibility in search rankings, which works best over longer periods.
Although results from SEO can take a while to kick in, when they do, the benefits are often both exciting and sustainable. Once you achieve good organic results, your site will continue to benefit from consistent traffic for the foreseeable future.
PPC
Pay-per-click ads show at the top, side and bottom of search pages. Unlike SEO, you don’t need to create content to target specific keywords.
Instead, you bid on particular keywords to display your ad on when users search for them, and pay every time a user clicks on your ad. However, similar to SEO, the goal is for your ad to rank as highly as possible.
The main benefit of PPC compared to SEO is the ability to achieve instant results. However, PPC can be a costly method, particularly when your ad isn’t converting customers.
So which one is better?
To get the optimal results from either SEO or PPC, you need to be taking advantage of both.
PPC is a better approach if you’re looking for short-term gains, while SEO is better for the long run.
However, when used together as part of a wider marketing campaign, you can get the best of both worlds; instant gains through PPC keywords on popular search terms, while building more consistent organic results as the months go by.
Interested in SEO, PPC or both? At Engage Web, our digital marketing experts excel at getting the very best results for your business. Get in touch with us today to turn your marketing fortunes around.
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