generative Engine Optimisation

The way people search for information online is changing. It is estimated that worldwide, over one billion people use standalone AI-powered tools each month.

Instead of scanning a page of links on Google’s search engine results page, a growing number of searchers are turning to artificial intelligence (AI) tools such as ChatGPT, Gemini and Perplexity to find the information they’re looking for.

These generative engines allow users to ask a question, or in some cases, several questions at once, and receive a single, detailed answer in response.

Rather than sending users to different websites, these AI-powered engines analyse information from multiple sources across the web and summarise the most relevant information into one clear answer.

The websites that are included in these answers are not chosen by chance, they are the websites that have been optimised for AI tools to understand, trust, and cite as a source of information.

That’s where we come in.

At Engage Web, we work to ensure that your website is optimised for generative engines, increasing the likelihood that your content will be included in these AI-generated answers.

What’s better than ranking in position one on Google? Ranking in position one on Google AND being a featured source of information in ChatGPT, Gemini, Perplexity, Claude and so on.