If your business serves more than one industry, there is a strong chance you are sitting on an untapped SEO (search engine optimisation) opportunity.
Industry specific pages are one of the simplest and most effective ways to attract better traffic and convert the right people once they land on your site.
Businesses who rely on one generic services page may wonder why enquiries feel mismatched or slow. Industry pages solve that problem by narrowing the focus and speaking directly to the audience they want.
What is an industry page?
An industry page is a dedicated page on your website aimed at a specific sector you work with. That might be healthcare, legal, property, education, manufacturing or finance, to name but a few.
Instead of talking broadly about what you do, the page explains how your service applies to that industry’s challenges and goals.
For example, a digital agency might have separate pages for SEO for law firms, or digital marketing for eCommerce brands. Each page is written with that audience firmly in mind, using relevant examples and a tailored call to action for each.
Why industry pages work so well for SEO
From an SEO point of view, industry pages allow you to target long tail keywords that are far more achievable and valuable.
Ranking for “SEO agency” is difficult and vague. Ranking for “SEO services for estate agents” or “digital marketing for dental practices” attracts visitors who already know what they want.
These searches usually come with higher intent, as the person searching is not browsing – they are actively looking for a specialist.
Better relevance can mean better conversions
People want to feel understood. When someone lands on a page that clearly talks about their industry, their problems and their terminology, trust builds quickly. They stay longer, read more and are more likely to get in touch.
Compare a generic services page with one titled “SEO for Law Firms”. The second instantly feels more targeted and relevant. It can reference real examples from similar businesses, and that relevance is what drives conversions.
Industry pages build credibility and trust
Industry pages also give you space to show proof. You can include case studies, testimonials, results and tools that matter to that sector. This is especially powerful in B2B, where trust plays a huge role in decision making.
Industry pages are one of the most overlooked parts of a strong SEO strategy. They help you rank for better keywords, attract the right audience and convert more consistently by speaking directly to the people you want to work with.
At Engage Web, we can write industry pages that are tailored to your brand voice, your audience and your goals. If you want content that is relevant and actually drives enquiries, get in touch with the team. We would love to help.
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