If you, like millions of other users, have relied on ChatGPT in the last couple of years, you may be familiar with Sam Altman’s work.
Altman is the CEO and public face of OpenAI, the company behind ChatGPT. He has led the rapid development of modern AI (artificial intelligence) tools that millions of people now use daily for research, writing, planning and problem solving. When he talks about what is coming next, the tech world pays attention.
His latest focus for GPT-6 is simple but powerful: memory.
Rather than acting like a blank slate every time you open a chat, future versions of ChatGPT are expected to remember your preferences, tone, past questions and working style. This means more personal, more relevant answers and less repetition. The AI will adapt to you instead of you adapting to it.
This change goes far beyond convenience; it is expected to reshape how people search. We are already seeing a shift away from traditional search engines. Instead of browsing websites, users ask AI directly and receive summarised answers. These answers often cite or reference trusted sources; and if your business is not included, you run the risk of becoming invisible.
The future of search is not just ranking on page one – it is being recognised as a credible source that AI systems choose to quote. This requires clear expertise, well-structured content, strong technical SEO and information that is genuinely useful. AI models favour brands they trust.
If you want your business to stay visible as search evolves, now is the time to act. Speak to Engage Web and we will help you structure your website and content so that AI platforms recognise you as the source worth citing.
- ChatGPT-6 is coming: What can we expect? - February 16, 2026
- Spring clean your digital marketing and refocus on what works - February 10, 2026
- AI mistakes that can destroy your brand - February 6, 2026
