SEO Reporting
Why is SEO reporting so important?
The biggest criticism we hear from business owners who have had SEO services before is always “I never knew what they were doing for the money”. The SEO industry does itself no favours, as it shrouds itself in mystery and makes out that everything’s a big secret.
Not with Engage Web. We tell you everything we’re going to do on your website, we report on everything we’ve done and we keep you constantly updated on our strategies, how they change and what your results are. We believe it’s all about communication: keeping you informed every step of the way with transparent and easy-to-understand reports.
Plus – we don’t just give you reports on the rankings, or the traffic you’ve received. We report on what’s ACTUALLY important – the sales, leads and enquiries. Without knowing the tangible results, how can you know your return on investment?
What our SEO reporting covers
Our SEO reports differ depending on what information is important to you, and this agreed at the outset so you know what you’ll be getting each month. Some of the metrics we report on for our SEO clients include:
An initial ranking report, which provides a benchmark at the beginning of your campaign
Monthly keyword ranking reports
Monthly traffic reports, with your traffic sources explained (such as Google, PPC, Social Media)
Monthly conversion reports, showing enquiries, phone calls, newsletter subscriptions, orders, sales, website revenue
Monthly reports on other valuable data, such as time-on-page, landing page entries, exit pages etc
Monthly commentary – showing the work performed for the month, projected work coming up in the next month, and an analysis of results to date
Reporting and tracking allows us to help you stay one step ahead of the competition; even identifying new keywords becoming more popular with your target market and helping to evolve your strategy as your business evolves. Your SEO strategy isn’t a ‘fire and forget’ approach when you start working with Engage Web. We evolve it each month to ensure it aligns with your current business needs.
Want to see an example of one of our SEO reports?
We’d love to share an SEO report with you, so you can see what one looks like. Set up a call with one of our team now, and we’ll go through what SEO reporting should include and how it can help your business to grow.
