SEO Performance Reporting
Why is SEO reporting so important?
The biggest criticism we hear from business owners who have had SEO services before is “I never knew what they were doing for the money”.
The SEO industry does itself no favours, as it shrouds itself in mystery and makes out that everything’s a big secret.
Not with Engage Web. We tell you everything we’re going to do on your website, we report on everything we’ve done and we keep you updated on our strategies, how they change and the results they achieve. We believe it’s all about communication: keeping you informed every step of the way with transparent and easy-to-understand reports.
Plus, we don’t just report on rankings or the traffic your website has received. We report on what’s ACTUALLY important to your business – the sales, leads and enquiries.
Without knowing the tangible results, how can you accurately measure your return on investment?
What your monthly SEO performance report covers
Our monthly SEO performance reports are tailored around your campaign and the results that matter to your business. We agreed the key areas of focus at the outset so you know what will be measured and what information you’ll receive each month.
Rather than sending you unexplained figures, our monthly reports combine performance data with human analysis. We review the data, highlight the most important developments and explains what they mean for your business.
Some of the areas covered in our monthly SEO reports include:
A clear executive summary of the month’s most important results.
An analysis of your website’s visibility in Google. This can include clicks, impressions, click-through rate and average position.
Monthly traffic reports, with your traffic sources explained (such as Google, PPC, Social Media and traffic from AI platforms).
Reporting on the actions that matter to your business, such as enquiries, phone calls, newsletter subscriptions, orders, sales, website revenue.
Where relevant, we report on how your website appears across AI-powered search platforms such as ChatGPT and Google’s AI Overviews.
A record of the SEO work performed during the month, the activity planned for the next reporting period, and an analysis of results to date.
Reporting helps you understand where the SEO performance of your website stands now, how it has developed over time and where the next opportunities may be.
By reviewing this data each month, we can identify changing search trends, shifts in user behaviour and areas where your website could achieve stronger results.
Our SEO service isn’t a set-and-forget approach. We continually review and refine the strategy of your campaign so that it aligns with your business goals and adapts as your business evolves.
Want to see an example of one of our SEO reports?
We’d love to share an SEO report with you, so you can see what one looks like. Set up a call with one of our team now, and we’ll go through what SEO reporting should include and how it can help your business to grow.
