Why Google traffic could fall even if SEO is improving
August 27, 2026
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For years, one of the simplest ways to judge whether SEO (search engine optimisation) was working was to look at organic traffic.
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Best practices for international SEO
August 26, 2026
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Maybe business is going well in the UK, and another country looks like the next obvious place to grow. You already know which products sell
What is conversion rate optimisation?
August 3, 2026
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Getting more people to visit your website is important, but traffic alone doesn’t
Does adding a CAPTCHA reduce contact form conversions?
July 29, 2026
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A CAPTCHA can feel like a necessary evil. Nobody enjoys dealing with spam enquiries, but nobody particularly enjoys proving they’re not a robot either.
How many fields should a website enquiry form have?
July 24, 2026
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There is a temptation to ask for everything on a contact form.
Five best practices for website accessibility
July 17, 2026
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Making a website accessible means ensuring as many people as possible can use it, regardless of their abilities or the technology they rely on.
Which pages should you link in your website navigation?
July 2, 2026
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Your website navigation should make life easier for your visitors. This sounds obvious, but many websites get it wrong.
What are website trust signals?
June 26, 2026
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When someone lands on your website, they start making decisions almost immediately. Before they call you, fill in a form or buy from you, they
Why website accessibility matters for businesses
June 19, 2026
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When you think about your website, the chances are you’ll think about its appearance, or maybe how quickly it loads. One component of
