Web Strategy:

Should I delete my website when I’m too busy?

Posted on April 2, 2019

This may sound like the most ridiculous question you could ever ask, but it’s something I saw debated in a web designers’ Facebook group this last week. It’s also something I’ve come across before with some of Engage Web’s clients wanting their (more…)

Posted by Darren Jamieson

What is ‘internal linking’ and how does it help your rankings?

Posted on March 26, 2019

One of the easiest-to-learn SEO techniques we use at Engage Web is internal linking. It’s something often overlooked by online marketing companies, yet can yield outstanding results and can turn your good rankings into great ones. (more…)

Posted by Darren Jamieson

How to tell if your website is failing

Posted on February 20, 2019

How do you know whether or not your website is making the most of its traffic? Most website owners know if they’re getting business from their website. Either they’re getting sales and enquiries, or they’re not. It’s a simple thing to measure.

(more…)

Posted by Darren Jamieson

Playing people out of position can hurt your business

Posted on December 4, 2018

Over the last week I’ve been thinking a lot about choosing the right people for the right positions, and how important it is for a successful business.

Last week I (more…)

Posted by Darren Jamieson

Can kindness help your content marketing?

Posted on June 24, 2016

Content marketing may be a very effective form of marketing, but are you showing compassion in your content? Marketers sometimes struggle with the shift away from directly selling their offerings, but it’s vital to show your audience that you really care about their problems.

One way to do this is to stop (more…)

Posted by Cheryl Mathews

How to build a content marketing strategy

Posted on May 27, 2016

Content marketers regularly emphasise the need for a content marketing strategy, but how do you go about developing one? What makes it so important, and what should a good (more…)

Posted by Mark Glenning

Strategies for boosting your website traffic

Posted on January 21, 2016

While there are varying definitions and applications for content marketing, this article examines how you can use content marketing to drive more traffic to your website. Creating and hosting content is of course the key, but there are various complementary (more…)