Web Strategy:

Playing people out of position can hurt your business

Posted on December 4, 2018

Over the last week I’ve been thinking a lot about choosing the right people for the right positions, and how important it is for a successful business.

Last week I (more…)

Posted by Darren Jamieson

Do I need a website to promote my business?

Posted on August 14, 2018

Two years ago I went on a massive rant about people who don’t think they need a website. I (more…)

Posted by Darren Jamieson

Can kindness help your content marketing?

Posted on June 24, 2016

Content marketing may be a very effective form of marketing, but are you showing compassion in your content? Marketers sometimes struggle with the shift away from directly selling their offerings, but it’s vital to show your audience that you really care about their problems.

One way to do this is to stop (more…)

Posted by Cheryl Mathews

How to build a content marketing strategy

Posted on May 27, 2016

Content marketers regularly emphasise the need for a content marketing strategy, but how do you go about developing one? What makes it so important, and what should a good (more…)

Posted by Mark Glenning

Strategies for boosting your website traffic

Posted on January 21, 2016

While there are varying definitions and applications for content marketing, this article examines how you can use content marketing to drive more traffic to your website. Creating and hosting content is of course the key, but there are various complementary (more…)

Posted by Jenny C

New Nationwide digital initiative hopes to humanise service

Posted on April 22, 2015

Nationwide’s new digital marketing campaign is hoping to separate the building society from its rivals by being hands on.

The main thrust of the scheme will be to show the human side of the firm, with its (more…)

Posted by Mark Glenning

Padlocks are key to SEO strategy

Posted on August 15, 2014

Google has announced that in the future, secure websites will have a ranking increase.

As companies come under increasing pressure to (more…)

Posted by Matt Jones

Twitter moves in One Direction in 2013

Posted on December 25, 2013

One Direction’s continued domination of the world stage continues, as Twitter recently showed the UK pop band had some of the most retweeted messages of 2013.

According to information released by the social network, three of the top five retweeted messages of the year came from the band’s (more…)

Posted by Cheryl Mathews
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