Content marketing may be a very effective form of marketing, but are you showing compassion in your content? Marketers sometimes struggle with the shift away from directly selling their offerings, but it’s vital to show your audience that you really care about their problems.

One way to do this is to stop (more…)

Content marketers regularly emphasise the need for a content marketing strategy, but how do you go about developing one? What makes it so important, and what should a good (more…)

While there are varying definitions and applications for content marketing, this article examines how you can use content marketing to drive more traffic to your website. Creating and hosting content is of course the key, but there are various complementary (more…)

Nationwide’s new digital marketing campaign is hoping to separate the building society from its rivals by being hands on.

The main thrust of the scheme will be to show the human side of the firm, with its (more…)

Google has announced that in the future, secure websites will have a ranking increase.

As companies come under increasing pressure to (more…)

One Direction’s continued domination of the world stage continues, as Twitter recently showed the UK pop band had some of the most retweeted messages of 2013.

According to information released by the social network, three of the top five retweeted messages of the year came from the band’s (more…)