What is topical authority?
September 30, 2025
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The phrase “topical authority” is something you may have heard mentioned. It’s one of those popular search engine optimisation (SEO) buzz words – but while
The phrase “topical authority” is something you may have heard mentioned. It’s one of those popular search engine optimisation (SEO) buzz words – but while
As a business owner, one of the first – and perhaps most important – decisions you’ll face when entering the world of online marketing is
Mobile SEO (search engine optimisation) has evolved and become more prominent in recent years, with Google changing its algorithm to prioritise mobile indexing.
If you write blogs for your business’ website, why are you doing it?
Despite understanding their importance, many businesses see blog writing as merely a “box-ticking” exercise. They know that content can increase their visibility online, so they
Evergreen content is material that survives on the web for years, continuously bringing in traffic due to
The terms “blog” and “article” are often used interchangeably, when in reality, they are
In a recent episode of “SEO Made Easy” video series, Google’s Martin Splitt shared three tips for effective internal linking.
If you have considered investing in organic search engine optimisation (SEO) methods, you may know that this is a long-term approach to digital marketing compared
