What is evergreen content and how can I create it?
November 11, 2024
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Evergreen content is material that survives on the web for years, continuously bringing in traffic due to
SEO Guides
Blog vs article – what’s the difference?
October 17, 2024
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The terms “blog” and “article” are often used interchangeably, when in reality, they are
Tips for improving SEO through internal links
July 30, 2024
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In a recent episode of “SEO Made Easy” video series, Google’s Martin Splitt shared three tips for effective internal linking.
Compounding and the long-term benefits of content marketing
June 4, 2024
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If you have considered investing in organic search engine optimisation (SEO) methods, you may know that this is a long-term approach to digital marketing compared
Google updates E-A-T to E-E-A-T
December 19, 2022
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Google has released some major updates to their quality rater guidelines which includes an update to the well-known acronym E-A-T.
Don’t listen to anyone promising “page one rankings”
December 1, 2022
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How many emails have you received from people saying they can get your site on the “first page of Google”?
How to setup goals/events for Google Analytics 4 with Google Tag Manager for WordPress
September 28, 2022
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Google will be retiring the old Google Analytics, also known as universal analytics, in July 2023. They will be replacing this with Google Analytics 4
A guide to XML sitemaps and their importance
March 23, 2022
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Sitemaps are a great way to help search engines to find new and existing content on your website. Not only do they allow you to
New attributes could change how Google treats links
September 12, 2019
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Google has announced an interesting development to its ‘nofollow’ attributes, allowing webmasters to advise the search engine on what type of links they are inserting
