Apple:

Four reasons why Apple’s privacy update won’t kill Facebook Ads

Posted on September 17, 2020

Yesterday saw the release of Apple iOS 14 operating system, with a new feature that might provide piece of mind to privacy-minded users, but has caused some concern to Facebook – not to mention businesses that (more…)

Posted by John Murray

Which is the best voice search assistant?

Posted on September 3, 2020

A new study has compared the performance of some of the most popular voice assistants, providing inspiration to businesses looking to leverage them for search engine (more…)

Posted by John Murray

Why analysts believe Apple wants in on search

Posted on August 28, 2020

A few months ago, an AllianceBerstein research analyst suggested that Apple might want to enter the search engine market, either by buying out a smaller existing search company like DuckDuckGo or starting one of its own. Now, a new report has identified a number of factors that point towards (more…)

Posted by John Murray

Could Apple start its own search engine?

Posted on June 11, 2020

The big three tech giants of Apple, Google and Microsoft compete with one another across a variety of products and services, with all of them offering their own mobile phones, internet browsers and app stores.

In the search engine sector, however, only two of the three are involved. Google, which of course began life purely as a (more…)

Posted by John Murray

What are the most positively talked about brands right now?

Posted on October 14, 2019

Brand image and awareness is one of the most important factors to a business. Having consumers know who you are and what you do just by looking at your logo or (more…)

Posted by Alan Littler

Google seeks to break music duopoly

Posted on May 25, 2018

Internet giant Google is upping its game to take a bigger step into the music distribution industry by overhauling its current music services in a bid to crash the duopoly created by (more…)

Posted by Alan Littler

Google replaced as most valuable brand in the world

Posted on February 5, 2018

Search giant Google has recently lost its status as the most valuable brand, the latest edition of the Brand Value report confirms.

The annual report was released by (more…)

Posted by Alan Littler

Tech firms dominate latest brand value report

Posted on September 26, 2017

The world’s most valuable brands list has been updated and it has revealed that companies based in the technology sector now make up half of the top 10.

The list was compiled by Interbrand, as part of its annual Best Global Brands report, which has now been going close to 20 years. This year’s report, released on September 25, was the 18th edition of the report.

This year’s list shows that technology is the most dominant sector, with Apple securing top spot on the list for the fifth consecutive year. The brand value of Apple increased by 3% on last year to $184.2bn (£136.3bn).

Rankings are based on three different components that contribute to a brand’s total value: the financial performance of the brand’s products and services, the role the brand plays in influencing the choices of consumers and the strength it has to command premium prices or to secure earnings.

In second place in the report was search giant Google, which also retained its position for a fifth straight year. Google’s brand value increased by 6% this year, to $141.7bn (£104.9bn), closing the gap on Apple.

Microsoft rose to third place this year, overtaking Coca-Cola, which was the only food/drink company in the top 10. Microsoft’s brand value rose to $79.9bn (£59.1bn), which is a 10% jump on last year, whereas Coca-Cola saw a 5% decrease to $69.7bn (£51.5bn). Only Coca-Cola and Toyota from the top 10 saw a drop in brand value from last year’s figures.

For the first time, social media site Facebook entered the top 10, climbing the ranks to reach eighth place. The California-based company saw the biggest growth over the last 12 months of any brand in the top 100, seeing its brand value rise 48% to $48.2bn (£35.6bn).

After Facebook, the next biggest percentages of growth came from Amazon (33%), LEGO (25%) and Nissan (22%).

The top 10 is below:

1. Apple
2. Google
3. Microsoft
4. Coca-Cola
5. Amazon
6. Samsung
7. Toyota
8. Facebook
9. Mercedes-Benz
10. IBM

The whole list can be seen here.

New entrants to the top 100 this year included Netflix (78th), Salesforce.com (84th) and Ferrari (88th). In total, the top 100 brands have a combined total value of $1,872bn (£1,385bn), which represents a 4.2% rise on the figures from 2016.

Despite technology being dominant at the top, it is the automotive industry that has the most brands featured in the top 100, with a total of 16 entrants.

Posted by Alan Littler
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