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Three steps to a pandemic-proof website

Posted on June 8, 2020

Having the right web design is important at any time, but in today’s world, as lockdown is lifting and businesses start to trade again, customers are cautious and want reassurance about where (more…)

Posted by Lianne Wilkinson

What’s Facebook’s new video feature all about?

Posted on April 28, 2020

Social networking site Facebook has upped its pursuits relating to video and live streaming by introducing a new video-calling feature called Messenger Rooms.

At the end of March, when (more…)

Posted by Alan Littler

Google to launch new video series

Posted on April 17, 2020

Search company Google is set to bring four of its top advocates together as part of a new video series it plans to launch that will be known as the Webmaster Conference Lightning Talks.

The series will (more…)

Posted by Alan Littler

Make your first video ads with YouTube’s latest tool

Posted on April 15, 2020

A new beta tool from YouTube has been set up to introduce small businesses to video advertising.

YouTube Video Builder was (more…)

Posted by John Murray

Messenger launches new desktop app with video calls

Posted on April 6, 2020

Facebook has recently launched its first standalone desktop app for its messaging service, Messenger.

According to the (more…)

Posted by Alan Littler

Content marketing trends to embrace in 2020

Posted on October 17, 2019

As we start edging towards the end of the year, and the end of the decade, some marketing experts have already started to consider what 2020 may have in store (more…)

Posted by Alan Littler

How YouTube can get your kids to eat their dinner

Posted on October 15, 2019

A lot of parents complain that their children are ‘fussy eaters’, and it’s a problem I can relate to. However, there are steps parents can take to make mealtimes more appealing and turn a particular food item into something more than an unwelcome addition to their plate.

A programme shown regularly on the Tiny Pop TV channel called (more…)

Posted by John Murray

Christmas Tree Time Lapse Video: Burleydam Garden Centre

Posted on December 14, 2018

We recently filmed a video for Burleydam Garden Centre, based in Ellesmere Port, to promote its range of Christmas trees and decorations. The video featured a tree being put up and decorated in just seconds while their Christmas Designer, Fred, explained what he was doing, and how certain decorations and colour combinations worked.

The video was shot in around 90 minutes from start to finish one frosty Thursday evening in Burleydam’s Christmas tree section, using a two-camera set up.

The first camera was our Sony NEX. This was used for the interview section of the video, and to film close-up shots of the tree being put up and decorated. A set of Sony radio mics were used for the interview section, and a two-light setup was employed. Lights from the Christmas trees and the shop floor were also used to add depth to the picture.

The time lapse aspect of the video was filmed using the new GoPro Hero 7 Black, mounted to a tripod. The time lapse was set to 30 times regular speed, and the ‘putting up of the tree’ and the ‘decorating of the tree’ were shot as two separate videos and then edited together afterwards.

Even at 30 times the speed, the running time of the time lapse was around 75 seconds – so we needed to increase the speed further in post-production to achieve the required 60-second video. In fact, the time lapse aspect of the finished video was completed in around 58 seconds, in order to allow for the final shot of the fully decorated Christmas tree to appear at the end of the video.

For those of you wondering, the whole process of putting up and decorating the tree actually took around 45 minutes.

The new GoPro Hero 7 Black actually features built-in image stabilisation technology, which minimises camera shake when moving. Of course, this wasn’t needed at all for the time lapse video but I wanted to mention it nonetheless. We’ll be making good use of that feature in upcoming videos.

The footage was edited using Adobe Premier, with titles, graphics, added snow and a royalty-free rendition of ‘O Christmas Tree’ overlaid for good measure. This made the whole video come together in a really festive style.

The final video has been used on Burleydam Garden Centre’s Facebook Page, and has been embedded into the company’s newsletter mailshots.

 

Posted by Darren Jamieson
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