As we start edging towards the end of the year, and the end of the decade, some marketing experts have already started to consider what 2020 may have in store (more…)
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As we start edging towards the end of the year, and the end of the decade, some marketing experts have already started to consider what 2020 may have in store (more…)
Posted by Alan Littler
A lot of parents complain that their children are ‘fussy eaters’, and it’s a problem I can relate to. However, there are steps parents can take to make mealtimes more appealing and turn a particular food item into something more than an unwelcome addition to their plate.
A programme shown regularly on the Tiny Pop TV channel called (more…)
Posted by John Murray
We recently filmed a video for Burleydam Garden Centre, based in Ellesmere Port, to promote its range of Christmas trees and decorations. The video featured a tree being put up and decorated in just seconds while their Christmas Designer, Fred, explained what he was doing, and how certain decorations and colour combinations worked.
The video was shot in around 90 minutes from start to finish one frosty Thursday evening in Burleydam’s Christmas tree section, using a two-camera set up.
The first camera was our Sony NEX. This was used for the interview section of the video, and to film close-up shots of the tree being put up and decorated. A set of Sony radio mics were used for the interview section, and a two-light setup was employed. Lights from the Christmas trees and the shop floor were also used to add depth to the picture.
The time lapse aspect of the video was filmed using the new GoPro Hero 7 Black, mounted to a tripod. The time lapse was set to 30 times regular speed, and the ‘putting up of the tree’ and the ‘decorating of the tree’ were shot as two separate videos and then edited together afterwards.
Even at 30 times the speed, the running time of the time lapse was around 75 seconds – so we needed to increase the speed further in post-production to achieve the required 60-second video. In fact, the time lapse aspect of the finished video was completed in around 58 seconds, in order to allow for the final shot of the fully decorated Christmas tree to appear at the end of the video.
For those of you wondering, the whole process of putting up and decorating the tree actually took around 45 minutes.
The new GoPro Hero 7 Black actually features built-in image stabilisation technology, which minimises camera shake when moving. Of course, this wasn’t needed at all for the time lapse video but I wanted to mention it nonetheless. We’ll be making good use of that feature in upcoming videos.
The footage was edited using Adobe Premier, with titles, graphics, added snow and a royalty-free rendition of ‘O Christmas Tree’ overlaid for good measure. This made the whole video come together in a really festive style.
The final video has been used on Burleydam Garden Centre’s Facebook Page, and has been embedded into the company’s newsletter mailshots.
Posted by Darren Jamieson
Social networking giant Facebook has recently introduced a new app that allows its users to create a series of short video clips.
The app is called (more…)
Posted by Alan Littler
If you’ve seen any of our Technical Director Darren’s videos, you may have noticed that, in case his words aren’t memorable and emphatic enough, they also come with subtitles.
But why should you do this? Aren’t you just repeating the same words twice – once in visual form and again in audible?
Before we look at (more…)
Posted by John Murray
It’s fair to say I’m a fan of video. I’ve been making videos for even longer than I’ve been building websites and performing SEO, and that’s a (more…)
Posted by Darren Jamieson
Ever since John Logie Baird gave his first demonstration of the television in 1925, we have become used to watching video footage in landscape form. It fits the shape of our televisions and desktop computers, and is well suited to the rooms we put these devices in, since they too are usually wider than they are high.
In fact, the move towards (more…)
Posted by John Murray
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