After employing content writers to produce stimulating and intriguing copy for your new website, it may be surprising to learn that the SEO value of those words can be enhanced. Although the search ranking of a site is undoubtedly improved by a supply of entertaining and useful articles, many experts now see SEO as being about more than just search engines.

There is a long-term aspect to consider when developing an SEO strategy, that involves attracting the right kind of visitors and compelling them to return. Valuable and desirable outcomes such as registering for news, buying products and making bookings are then more likely to occur. While having the right kind of content takes websites a large part of the way towards this goal, content must be (more…)

What is CSS? The work of article writers and SEO copywriters is enhanced by CSS yet they may not know much about it. After all, their job is to create useful pieces of writing that will hopefully attract numerous website visitors and deliver relevant keywords to search engines, propelling sites to the top of the search results. The properties of CSS can actually make it more likely that their words are seen and appreciated by readers, and crawled by search robots.

CSS stands for Cascading Style Sheets, and these files of code contain instructions concerning the styling of web pages. It is easy and fun to change the styles of pages instantly by selecting one of a range of CSS files. Previously, the HTML files for pages included all (more…)