Poor website performance is costly for any business – but estimates suggest that lower performing websites can cost businesses up to 15% of their annual revenue.
According to a recent survey, one in 10 business owners have admitted that their website’s bounce rate (the process of visitors entering a site and leaving without visiting another page) is over 50%. This can be caused by website downtime or the general design of the site, but more often than not, this issue will be caused by the slow loading speed of the site.
You could have the best website on the internet, with perfect content and an outstanding design; however, if this takes slightly longer to load than the user would expect, they won’t think twice about clicking off and visiting a competitor’s website.
Not only will this be frustrating for the visitor, but it will also reflect negatively on your business, and can have a huge negative impact on your SEO (search engine optimisation) performance and overall brand reputation. In addition to this, it will completely defeat the purpose of having a website.
If you’re paying a certain amount of money for a website and it doesn’t get used, as users have clicked off it before they even get to properly view your content, then you’re essentially spending your money on nothing.
This is why it is essential that your website is concise, where necessary, and provides a good balance between loading time and relevant content. A great tip would be to ensure that all images used throughout the site are optimised and have a suitable file size.
If your website isn’t performing as well as you’d like, get in touch with the web wizards at Engage Web today.
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