Why blogs still matter in a TikTok-dominated world
May 14, 2025
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With TikTok, YouTube Shorts and Instagram Reels seemingly dominating much of the online space in today’s world, it can be easy to assume that written
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Case studies vs testimonials – what’s the difference?
April 15, 2025
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Marketing is constantly evolving. Back in the days before the internet (if you can imagine such a thing), much of a business’
Google Business suspensions on the rise
March 31, 2025
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Google can be very strict when it comes to the content it deems acceptable on your
Is the speed of your website costing you money?
March 20, 2025
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Poor website performance is costly for any business – but estimates suggest that lower performing websites can cost businesses up to 15% of their annual
What are calls to action and why are they important?
March 17, 2025
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When putting together the content for your website, certain elements are essential. Although some of these elements are easy to identify, some might go slightly
Should you disavow bad backlinks to your website?
March 14, 2025
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There have been mixed opinions amongst the online marketing community over the years regarding whether or not you should disavow bad backlinks pointing to your
Google introduces QR codes for customer reviews
March 12, 2025
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Google has introduced a new feature to its Business Profiles that allows businesses to generate a QR code, to help collect reviews from customers.
Two Facebook Ad targeting options you’ll want to know
March 11, 2025
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One of the gems of Facebook Ads is the wealth of targeting options you have at your disposal – from options like job titles and
What is an SEO audit?
March 7, 2025
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If you own a website, you’ve probably heard of SEO (search engine optimisation), but you may not be familiar with an SEO audit.
