Google set to give direct guidance on how to improve business listings

James Hussey

Google Business users have noticed that the platform has begun offering an updated Insights experience for certain accounts, providing dynamic suggestions directly from Google in order to benefit and enhance their Google Business Profiles (GBP) to make them more complete.

As you might be aware, there was previously an Insights tab, however it has now been renamed “Performance” to allow for the updated, current version of the Insights tab. Previously, it’d show just data, but it now provides actionable guidance alongside this data. For example, you might see prompts such as “Get more reviews” or “Add updates to your profile” as recommendations to enhance the profile. These come with a button that leads you to the relevant place within profile settings to do so.

How will this impact business owners?

These changes show that Google is being proactive and encouraging users to keep on top of their GBP’s content. This allows for continuous optimisation, as opposed to setting the profile up, optimising it and never touching it again. Constant improvements to the profile will only be a benefit for SEO.

Previously, getting assistance from Google (especially when it comes to a GBP) was very difficult, so this update highlights Google’s intentions to help its users on an ongoing basis.

On the other hand, this development could rise expectations. For example, failing to follow suggestions might signal to users, or Google themselves, that the profile is being neglected and isn’t fully optimised.

It is worth noting that this development is still in its testing/rollout stage, so not everyone will see the feature under their profile’s settings. However, when the update is made available to the masses, it’s definitely worth paying attention to what Google suggests when it comes to these recommendations.

Many business owners will find this update extremely beneficial, and it could play a huge part in your online presence and overall SEO performance going forward. We at Engage Web can help you in both of these aspects, so get in touch if you want to get more business online.

About
Latest Posts

James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.

ENGAGEWEB