Mueller shares SEO tips for small businesses

Posted on October 18, 2021

In a recent Google Search Central SEO office-hours webinar, John Mueller discussed how small businesses can use search engine optimisation (SEO), and whether your product name should be (more…)

Posted by Jonathon Roberts

Google updates trio of testing tools

Posted on October 14, 2021

Search engine Google has updated its testing tools for accelerated mobile platform (AMP), mobile friendliness, and rich results.

All three now have (more…)

Posted by Jonathon Roberts

More detail added to Google Search Console error reports

Posted on October 13, 2021

Google has released more information to help users understand what some of the rich snippet errors in the Search Console platform mean.

The Google Search Console Platform is (more…)

Posted by Jonathon Roberts

Are outbound links to authoritative websites good practice?

Posted on October 8, 2021

In a recent Google SEO office-hours session, John Mueller discussed the practices of linking to authoritative websites for search engine optimisation (SEO) purposes, and (more…)

Posted by Jonathon Roberts

Google to introduce redesigned search tools

Posted on October 7, 2021

Search giant Google has announced it will be redesigning its search tools, with a focus on more visual, (more…)

Posted by Emily Jones

Google trials side search in Chrome

Posted on October 6, 2021

Google is currently testing a new feature that enables users to search on a side window of the Chrome browser. (more…)

Posted by Jonathon Roberts

Google clarifies importance of case sensitive URLs

Posted on October 1, 2021

Google’s John Mueller recently talked about the importance of uppercase and lowercase characters in your website URL as part of the latest instalment of Ask Googlebot on YouTube. Today, let’s explore how this can affect your search engine optimisation (SEO) and why this is important.

Does letter case matter for SEO?

To an internet user, letter case in a URL makes no difference. You can type or into your address bar and it will take you to the same site.

However, Mueller has clarified that the matter is indeed important to Google. Two URLs that appear the same but have different letter cases could be detected as being two domains with the exact same content.

By making sure this is fixed and that the domain has only one letter case – whether uppercase or lowercase – you can prevent your content being mistakenly flagged as duplicate by Google.

Mueller also said in the video:

“By definition, URLs are case sensitive, and also things like slashes at the end do matter. So, technically, yes — these things matter. They make URLs different.”

If your website has different URLs with both lowercase and uppercase letters in the URL, Google will crawl the site twice if there is this issue happening on the site and the crawler will attempt to figure out which domain to index on the search engine. Sometimes, however, this could cause issues.

How can you make sure Google indexes the correct URL?

Using a canonical tag on your site can help to tell Google what URL to index. A canonical tag is a code usually generated by plugins like Yoast (on WordPress) to tell search engines which URL represents the main copy of a page.

At Engage Web, we offer SEO services to improve your online presence through search engines like Google. To find out more, speak with our friendly team.

Posted by Jonathon Roberts

Does Google use bounce rate as a ranking factor?

Posted on September 29, 2021

Google has recently released information about the use of bounce rate as a ranking factor, but does Google use this metric as part of its (more…)

Posted by Jonathon Roberts
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