How can businesses reach their customers during lockdown?

Posted on April 3, 2020

Safety measures that have been implemented to help combat the coronavirus outbreak, such as social distancing and lockdowns, have had a significant impact on the day-to-day running of many local businesses. Any changes that have taken place may have caught customers off-guard, especially in the early days.

As part of Live with Search Engine Land, which took place last Friday, members of the search community shared their tips, advice and strategies for business owners about how they can keep their customers up-to-date and informed.

Use your website

The first port of call should be to update your website. Most people have access to the internet and should be able to find your website. Google has recommended that businesses should display a pop-up message or distinct banner that informs visitors about any COVID-19 announcements and the effects it is having on everyday operations, such as whether the business is still operating, delivery options, opening times and delays to orders. This will help to both keep customers informed and set the right expectations.

Further to these announcements, business owners can add any prominent updates to their FAQ pages and should continue to monitor product availability statuses, and update any events or sales taking place.

Email campaigns

In the early days of lockdown, many consumers were being inundated with a wave of coronavirus emails from businesses explaining their stance on the pandemic. Search experts recommend that businesses should resist sending messages to customers with irrelevant and bland updates and should take a more creative approach to break the chain of dry emails. This can help to humanise communications and stand out against the rest.

Update Google My Business Listings

Google has created a coronavirus post category on its Google My Business service that enables businesses to make changes to how they are operating during the pandemic, including whether they are open, temporary closures, updated opening hours and any safety updates.

Take to social media

With more people spending time at home instead of out and about, this has translated to people spending more time on social media sites. Facebook has reported that it has had a spike in use of its Live streaming service. Businesses should take note that social media is being even more heavily used these days and they should use this to their advantage. Product giveaways and competitions, meme creation and customer interaction through sites like Facebook, Twitter and Instagram can be ways to keep in contact with clientele while bolstering your online presence and brand image, yet still keeping to social distancing rules.

For help with your online strategy in these unprecedented times, why not get in touch with Engage Web and see how we can turn a negative situation into positive results?

Posted by Alan Littler

Why are desktop searches back on the rise?

Posted on April 2, 2020

It’s now three and a half years since mobile search overtook desktop, and this is a trend that has only increased in the time since. Google has reacted to this, and in late February it advised all websites to have mobile-first indexing within the next year.

However, recent weeks appear to have seen something of a (more…)

Posted by John Murray

Bing video suggestions – out of date and irrelevant

Posted on April 1, 2020

By and large, whichever search engine you use, you will find what you’re looking for on most occasions. There are, however, small reasons you notice every now and again that remind you why most of us use Google.

One thing that all search engines have changed in recent years is the way they display results. Once just a (more…)

Posted by John Murray

Don’t take your website down during COVID-19, says Google

Posted on March 30, 2020

With many businesses forced to temporarily shut down due to the coronavirus outbreak, Google has issued a blog post advising them not to disable their website.

Businesses unable to continue operating should limit their sites rather than take them down altogether, as doing the latter could undo any search engine optimisation (SEO) work they have (more…)

Posted by John Murray

How can Google’s new coronavirus information site help us?

Posted on March 25, 2020

Search company Google has recently launched an information website dedicated to the coronavirus outbreak, as well as updating its search experience for queries on the (more…)

Posted by Alan Littler

How are big tech companies responding to coronavirus?

Posted on March 20, 2020

The coronavirus pandemic has been dominating news headlines around the world for the past three months, and with even more vigour in the UK as the situation intensifies. Schools are (more…)

Posted by Alan Littler

Let Google know if you’re temporarily closing your business

Posted on March 19, 2020

Google will start to show which businesses are temporarily closed due to the coronavirus outbreak in both search results and within Maps.

On Sunday, Google’s (more…)

Posted by Alan Littler

Why we need to monitor Google Trends as COVID-19 develops

Posted on March 18, 2020

The COVID-19 outbreak is an unprecedented situation throughout the world, and as a result, people have started to use the internet differently.

A look at Google’s Trending Searches over the past few days shows that almost all the main searches are related to the virus or the knock-on effects of it on companies like the (more…)

Posted by John Murray
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