Is it important to track key events in Google Analytics 4?
Renamed ‘Key Events’ from ‘Conversions’ earlier this year, key events are specific interactions that users make while visiting your website that you wish to keep
Renamed ‘Key Events’ from ‘Conversions’ earlier this year, key events are specific interactions that users make while visiting your website that you wish to keep
In a recent update to their Business Profile Restrictions for Policy Violations documentation, Google have added that they will add a notice warning to
Social media giant Meta, the parent company of Facebook and Instagram, is in the midst of rolling out a significant change to targeting for
Everyone loves a freebie. Just take a food market – where do the crowds congregate? You can bet it’s the stall giving away free samples
You might think your website holds various purposes for your business and, to an extent, it does.
Including a call to action in your website’s content is an excellent way of encouraging visitors to do something on your site.
Conversation rate optimisation – or CRO, for short – involves optimising your website to increase the number of conversions it receives. We’ve previously written all
Having a website is essential for any business in today’s world. However, many business owners are under the impression that once you have a website
Apple Inc. is the world’s largest company, and is one of the most recognisable brands of all time.
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