With TikTok, YouTube Shorts and Instagram Reels seemingly dominating much of the online space in today’s world, it can be easy to assume that written content – such as blogs – are a thing of the past. After all, who has time to read a 1,000-word article these days, when you can just watch a 15-second video?
In this blog (the irony isn’t lost on us), we’ll explore exactly WHY blogs still matter in today’s scroll-happy digital world – and why, actually, they’re more important than ever.
Blogs build long-term search visibility
They say everyone has their 15 minutes of fame, and in the case of TikTok, this is certainly true. Videos frequently go viral, earning their owners millions of views and a taste of the high life – until the next week, when another clip takes off and leaves them forgotten.
A well-written blog, on the other hand, can sit on page one of Google for years, quietly bringing in traffic month after month.
Search engines still rely heavily on written content to understand and rank websites. Blogs can be instrumental in helping you target keywords that your desired audience are actually searching for, as well as allowing you to answer specific questions in depth – boosting your authority in the eyes of the search engine.
Blogs foster trust in your business
People may discover you through a video, but if they’re serious about wanting to purchase from you or even become a long-standing client, then they’re going to take a deeper look into who you are.
Your website is the perfect opportunity to demonstrate how well you know your industry. As well as delivering quality blogs that adhere to Google’s E-E-A-T (experience, expertise, authoritativeness and trustworthiness) guidelines, you can also write up helpful tutorials and how-tos that show the search engine (and your audience) that you’re the real deal.
Not everyone likes video content (or social media)
It’s easy to forget that not everyone actually wants video content. There are many instances where written content is more beneficial; for example, if people are researching topics at work and don’t want to play audio out loud, or for those who prefer to avoid social media altogether.
While video content is only rising in popularity, most SEO (search engine optimisation) experts agree that content is still king. TikTok and Instagram algorithms are constantly changing, but quality, well-written blogs hold steadfast, working away behind the scenes to contribute to your website’s authority, your position in Google and, ultimately, your profit margin.
Interested in the benefits quality blogs can bring to your business? Get in touch with the team at Engage Web today.
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