Why Google traffic could fall even if SEO is improving
August 27, 2026
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For years, one of the simplest ways to judge whether SEO (search engine optimisation) was working was to look at organic traffic.
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What are ChatGPT Ads?
August 25, 2026
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In a recent development, OpenAI has introduced paid advertising within ChatGPT.
What is Facebook retargeting?
August 11, 2026
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Your website can attract hundreds of visitors and still produce very little – no calls, emails or orders.
What is the difference between first click attribution and last click attribution?
August 10, 2026
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A customer may interact with a business several times before making an enquiry or completing a purchase. They might first discover the company through a
What are customer insights?
August 7, 2026
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Believe it or not, understanding your customers doesn’t have to involve guesswork, crossed fingers or attempting to
Key components of conversion rate optimisation
August 4, 2026
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A conversion does not always mean making a sale. It’s any valuable action that moves a visitor closer to becoming
What is a customer persona?
July 31, 2026
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A customer persona is a simple profile that represents the type of person most likely to buy from
Should you create a separate page on your website for every town you serve?
July 30, 2026
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If your business serves multiple towns or locations, it can be tempting to create a separate page on your website for every area you cover.
Does adding a CAPTCHA reduce contact form conversions?
July 29, 2026
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A CAPTCHA can feel like a necessary evil. Nobody enjoys dealing with spam enquiries, but nobody particularly enjoys proving they’re not a robot either.
