Important factors to consider when gathering online reviews
November 21, 2025
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As a business owner, your Google Business Profile (GBP) isn’t just an online listing – it’s a powerful trust signal.
Marketing Advice
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Four Google Ads tips to avoid in 2026
November 10, 2025
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If you run online ads for your business, it’s time to rethink your strategy.
How are AI Overviews changing online ads?
November 5, 2025
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Google’s new AI Overviews are shaking up both the way people search online and how companies advertise.
The real cost of avoiding SEO
October 21, 2025
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There’s an excuse for everything – from why we didn’t go to the gym, to why we still haven’t updated the company website since 2015.
UK regulator may force changes to Google Search
October 14, 2025
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Google may soon have to change how its search engine works in the UK, after a major decision by the Competition and Markets Authority (CMA).
What is answer engine optimisation (AEO?)
October 10, 2025
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Answer engine optimisation (AEO) is an online marketing strategy that focuses on optimising content on a website to increase visibility in answer engines.
Trust, not clicks: why human-led marketing still wins
September 8, 2025
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If you’ve been involved in marketing, whether doing it for your own business or employing an agency, you may have heard the phrase “chase the
What is agentic AI and how will it change the marketing industry?
September 3, 2025
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Marketing is transforming quickly in 2025, and business owners must keep up.
How to build a brand that sticks
July 31, 2025
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Branding is like a first date. You want to make a good impression, but you also want to
