The difference between long-tail and short-tail keywords
November 8, 2024
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In search engine optimisation (SEO), keywords are an important part of any successful digital marketing strategy.
Marketing Advice
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A guaranteed way to make your website convert better
October 25, 2024
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Many businesses are aware that the point of digital marketing is to increase a brand’s visibility online, but having a website alone simply isn’t enough
Is the context of a page important for image optimisation?
October 4, 2024
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Google’s Search Advocate John Mueller recently responded to a Reddit user questioning the importance of alt text in the age of AI (artificial intelligence).
How do I appeal to my audience’s pain points on my website?
September 27, 2024
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You might think your website holds various purposes for your business and, to an extent, it does.
Why your website needs a clear call to action
September 24, 2024
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Including a call to action in your website’s content is an excellent way of encouraging visitors to do something on your site.
Why you should do conversion rate optimisation BEFORE online marketing
September 16, 2024
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Conversation rate optimisation – or CRO, for short – involves optimising your website to increase the number of conversions it receives. We’ve previously written all
What makes a great business tagline?
August 30, 2024
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When done well, a business’ tagline can infiltrate the minds of individuals, groups and occasionally, millions more.
What makes a high-quality lead magnet?
August 29, 2024
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As we’ve covered in a previous article, a lead magnet is an online tool that gives businesses a method of obtaining the contact details of
Why repetition in marketing is everything
August 23, 2024
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It’s natural to want your business to feel innovative and fresh – and this goes for your marketing as well.
