How do I appeal to my audience’s pain points on my website?
September 27, 2024
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You might think your website holds various purposes for your business and, to an extent, it does.
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Why your website needs a clear call to action
September 24, 2024
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Including a call to action in your website’s content is an excellent way of encouraging visitors to do something on your site.
Why you should do conversion rate optimisation BEFORE online marketing
September 16, 2024
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Conversation rate optimisation – or CRO, for short – involves optimising your website to increase the number of conversions it receives. We’ve previously written all
What makes a great business tagline?
August 30, 2024
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When done well, a business’ tagline can infiltrate the minds of individuals, groups and occasionally, millions more.
What makes a high-quality lead magnet?
August 29, 2024
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As we’ve covered in a previous article, a lead magnet is an online tool that gives businesses a method of obtaining the contact details of
Why repetition in marketing is everything
August 23, 2024
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It’s natural to want your business to feel innovative and fresh – and this goes for your marketing as well.
The benefits of consistent blogging
August 1, 2024
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With AI (artificial intelligence) becoming more prominent, it can be difficult to identify whether you’re reading content that is made by a human.
How online content benefits from professional copywriting
July 29, 2024
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Above all else, your online content should be produced with one ultimate goal.
Why customer service in digital marketing is so important
July 9, 2024
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While the concept of digital marketing is nothing new, with television advertising pulling in new customers as far back as
