While the concept of digital marketing is nothing new, with television advertising pulling in new customers as far back as the 1940s, the way we approach this method has since undergone a significant transformation.
To create a successful digital marketing campaign, businesses need to work hard to ensure the customer journey (from the point of first learning about the product, to clicking “buy”) is a seamless process.
Of course, these days, it doesn’t just end when the product or service is purchased either, with surveys and feedback forms ensuring a reliable way to measure your customer’s satisfaction rate.
Below, we’ll explore why it’s so important to ensure the experience the customer has with your journey is just as important as the products or services you sell.
Your customers WILL have other options
No matter how niche your product is, you can almost always guarantee you’ll have a direct competitor.
Therefore, you’ll need to make sure your business has the edge. If your products or services are similar to those being offered by a rival company, ensuring your customer journey is flawless could be just the nudge your business needs to attract prospects away from competitors.
People trust the collective opinions of others, and when searching for businesses online, crowd psychology is a real factor when looking to increase your brand’s visibility. If your business has glowing five-star reviews, complete with successful case studies and testimonials from happy clients, your brand is going to appear a lot more attractive to prospectives.
On the flip side, if you put little thought into your customer journey, providing the bare minimum service and failing to follow up with any aftercare, your business is less likely to gain any traction on the SERPs (search engine results pages). Your customers’ money is precious, and they won’t part with it easily – if they can see that a brand is providing top tier service along with products that do exactly what they say on the tin, it’s a no-brainer as to which way they’ll sway.
Here at Engage Web, clear, effective communication is at the heart of our clients’ journey with us. If you’d like to find out more about our digital marketing services, why not get in touch with our team?
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