With AI (artificial intelligence) becoming more prominent, it can be difficult to identify whether you’re reading content that is made by a human.
While some may not consider blogging a positive use of their time, there are actually numerous benefits to creating regular blog posts.
Regular blogs will create brand loyalty
Blogs are an excellent way to create a reputation of providing your visitors with content that they find useful and relatable. If your audience reads your blogs regularly, this will suggest that the content is of use, creating rapport between you and the reader.
Blogs can be useful for conversions
Not only are blogs a great way to get users onto your site in the first place, but they can also encourage your visitors to provide a conversion.
For example, encouraging your readers to get in touch with you for more information indicates that you’ve got more to give, and that getting in touch will give them as much information as possible.
Blogs can be repurposed
When you create content for your blog, you are not just creating it for that sole purpose. Blogs can easily be repurposed for other forms of content, such as newsletters and social media posts. This can save you a lot of time in these other areas, seeing as you don’t need to spend the same amount of time putting the content together, as the majority of the content is already there for you. So, not only does this serve the purpose of a blog, but it’s also a time saver when it comes to composing other content.
Here at Engage Web, we provide our clients with fresh content written by real life journalist-trained humans. If you want to benefit from regular blogs, why not get in touch with our team today?
Hi James,
This is great and I completely agree with your points on how regular updates can boost SEO visibility and build a loyal readership.
From the perspective of skill, one additional benefit I’d like to mention is the way consistent blogging can enhance writing skills over time. As I keep writing, I naturally improve, which not only benefits my blog but can also positively impact other areas of professional life.
From the perspective of search engine, consistency of publishing article is more valuable than having ultimate SEO tools. Thanks for sharing these insights.