Google begins testing post scheduling on Business Profiles

James Hussey

If you’ve ever managed Google Business Profiles (GBP), you’ll know that staying active with fresh content can be a grind.

However, a recent test for a new feature may prove handy for those managing these profiles, as Google is reportedly testing a tool to schedule posts. This new feature will allow users to set a date and time for when they want their post to go out. In its current state, users are only able to send posts to go out immediately. While there are third-party tools designed to allow users to schedule posts, there is no official product or tool provided by Google itself.

Google handling the timing would save you effort, reduce human error, and help you maintain consistent visibility. Of course, the feature isn’t live for everyone just yet. Reports suggest that Google seems to be testing it internally or with select users, though it seems that Google’s already supports scheduling posts. Therefore, a broader rollout may be closer than we think. Here are a few ideas of how you can prepare for this change.

Plan your content calendar

If post scheduling becomes standard, those who already have themes, promotions and regular updates queued up will gain an advantage in speed and consistency.

Review existing third-party tools

Many agents use tools that offer scheduling for GBP posts, so compare which ones might retain value once Google’s native scheduling rolls out.

Experiment early

If you gain access to the test version of scheduling, test timings (e.g. morning vs evening) to see what drives engagement locally.

Stay agile

Any new GBP tool is subject to change, so be ready to adapt your process when scheduling becomes official.

In short, Google adding native scheduling to Business Profile posts is a smart move and one worth preparing for. Business owners who get ahead of this will be better positioned to keep their profile active, efficient, and aligned with customer attention windows.

If you need any assistance optimising your profile for better SEO or GEO results, please get in touch with our team at Engage Web today.

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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.

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