What makes a great business tagline?

Luke Meredith

When done well, a business’ tagline can infiltrate the minds of individuals, groups and occasionally, millions more.

This might sound dramatic, but it’s what most companies strive for. Memorable taglines are more likely to result in memorable businesses, which is what most of us want, at the end of the day.

What exactly is it that makes a tagline great? If you’re struggling to come up with one for your business, we’re providing some key qualities yours should include if you want it to be remembered by your target audience.

Keep it short

This attribute of a good tagline is fairly obvious, but must be mentioned. A tagline that’s too long will be much more difficult for your audience to remember.

However, coming up with something that’s short and snappy isn’t always easy, and isn’t the only attribute your tagline needs.

Clearly state your brand’s qualities

In all cases, your tagline should answer more questions than it raises. Whatever qualities of your business you want people to be aware of straight away, this should be made clear in your tagline.

Apple’s ‘Think Different.’ is a perfect example of this, establishing the company as innovative and forward thinking in just two words.

Keep it, and use it wisely

Make sure you’re happy with your tagline, because your aim should be to keep it for years to come. Your slogan won’t be memorable for a long time if it’s being chopped and changed constantly.

As for where you use it, a good tagline should be seen in all of your biggest branding efforts. For example, it should be one of the first things people see when they enter your website, helping visitors to understand your company a little better and encouraging them to learn more about you and your services.

At Engage Web, our team of experts are ready to help you create branding that works to help you achieve your business goals. If you want our editing team to come up with a killer new tagline for your company, reach out to us today.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.

What makes a great business tagline?