Why your audience doesn’t care about you (yet)
July 21, 2025
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If your website copy reads like a love letter to your own business, you’re doing
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Is artificial intelligence killing search engine optimisation?
June 6, 2025
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In a recent LinkedIn post, digital marketing specialist Richard Dawson highlighted a dramatic shift in how people search for information.
Why blogs still matter in a TikTok-dominated world
May 14, 2025
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With TikTok, YouTube Shorts and Instagram Reels seemingly dominating much of the online space in today’s world, it can be easy to assume that written
How to get your website content to appear in Google Discover
May 7, 2025
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Google Discover is a personalised feed curated by its algorithm to show users a stream of content that it believes they may be interested in.
Three questions you need to answer before you create a lead magnet
April 7, 2025
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A lead magnet is a something of perceived value that you offer online, either via your website or over social media, that other people can
Three scenarios for you to achieve the BEST Facebook Ads results
March 19, 2025
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As a social media marketing approach, Facebook Ads often entices businesses across many industries as a lucrative avenue.
Two Facebook Ad targeting options you’ll want to know
March 11, 2025
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One of the gems of Facebook Ads is the wealth of targeting options you have at your disposal – from options like job titles and
Why is my lead magnet failing?
March 5, 2025
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Have you ever spent hours crafting the perfect lead magnet – only to see it collect digital dust, with no downloads and no
The role marketing can play in getting your business exit ready
February 25, 2025
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When it comes to selling a business, the majority of sales fail. Deals can collapse for various reasons – an ineffective broker, issues with the
