UK regulator may force changes to Google Search
October 14, 2025
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Google may soon have to change how its search engine works in the UK, after a major decision by the Competition and Markets Authority (CMA).
Marketing Advice
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What is answer engine optimisation (AEO?)
October 10, 2025
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Answer engine optimisation (AEO) is an online marketing strategy that focuses on optimising content on a website to increase visibility in answer engines.
Trust, not clicks: why human-led marketing still wins
September 8, 2025
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If you’ve been involved in marketing, whether doing it for your own business or employing an agency, you may have heard the phrase “chase the
What is agentic AI and how will it change the marketing industry?
September 3, 2025
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Marketing is transforming quickly in 2025, and business owners must keep up.
How to build a brand that sticks
July 31, 2025
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Branding is like a first date. You want to make a good impression, but you also want to
Why your audience doesn’t care about you (yet)
July 21, 2025
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If your website copy reads like a love letter to your own business, you’re doing
Is artificial intelligence killing search engine optimisation?
June 6, 2025
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In a recent LinkedIn post, digital marketing specialist Richard Dawson highlighted a dramatic shift in how people search for information.
Why blogs still matter in a TikTok-dominated world
May 14, 2025
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With TikTok, YouTube Shorts and Instagram Reels seemingly dominating much of the online space in today’s world, it can be easy to assume that written
How to get your website content to appear in Google Discover
May 7, 2025
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Google Discover is a personalised feed curated by its algorithm to show users a stream of content that it believes they may be interested in.
