Lead magnet ideas to boost your mailing list
February 5, 2025
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One of the best, and often overlooked, strategies to grow your business is to build a strong mailing list. A mailing list lets you communicate
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New year, new website – why your brand NEEDS an online presence in 2025
January 3, 2025
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We’re now officially into 2025 – and for many of us, that means back to business as usual. As we look ahead to the promise
Is the content of your website due an upgrade?
December 2, 2024
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As your business grows, it is more than likely that your knowledge and expertise will develop alongside it.
What are customer testimonials and why do they matter?
November 25, 2024
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Before the likes of Google, it was common for businesses to trade using word-of-mouth as their sole means of
The difference between long-tail and short-tail keywords
November 8, 2024
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In search engine optimisation (SEO), keywords are an important part of any successful digital marketing strategy.
A guaranteed way to make your website convert better
October 25, 2024
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Many businesses are aware that the point of digital marketing is to increase a brand’s visibility online, but having a website alone simply isn’t enough
Is the context of a page important for image optimisation?
October 4, 2024
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Google’s Search Advocate John Mueller recently responded to a Reddit user questioning the importance of alt text in the age of AI (artificial intelligence).
How do I appeal to my audience’s pain points on my website?
September 27, 2024
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You might think your website holds various purposes for your business and, to an extent, it does.
Why your website needs a clear call to action
September 24, 2024
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Including a call to action in your website’s content is an excellent way of encouraging visitors to do something on your site.
