As we’ve covered in a previous article, a lead magnet is an online tool that gives businesses a method of obtaining the contact details of a customer or lead in exchange for something of value.
There are many potential types of lead magnet. These may include:
• Ebooks
• Webinars
• Leaflets
• Online quizzes
• Templates
• Calendars
• …and many more
Lead magnets are valuable for businesses as they provide potential customer details that can be beneficial in bringing in new business. However, in order to benefit yourself, your customers must find what you’re offering them in exchange for their details equally as valuable.
What does a valuable lead magnet consist of?
With the ever-growing list of forms that a lead magnet can take, there’s no one-size-fits-all approach to a good one. However, if you’re lead magnet ticks the following boxes, you’ll definitely be on the right lines.
Offer instant value
This is the backbone of any successful lead magnet. If you’re not offering a resource that will help your audience solve a problem they’re facing, no matter how big, why would they part with their contact details to access it?
They won’t.
Think about their pain points. Think about what you can offer them that they’d be willing to offer their name, email address and/or their phone number to get their hands on. In most cases, you’ll offer your lead magnet for free, so you shouldn’t need to provide any of the specific expertise you’d usually charge for with your services, but you must offer something that will benefit your audience.
Prove your expertise
The goal of a lead magnet isn’t to render your services useless to your audience; this is worth bearing in mind when deciding exactly what to include. However, you should showcase your industry-leading knowledge where appropriate.
This way, if you decide to formally approach your lead with your services through the contact details they have provided, they will already know that you are an expert in the field, which should make your pitch that little bit more persuasive.
Direct your audience
No matter how useful your lead magnet will be, your audience will still need some convincing to give you their contact information to receive it. Therefore, it’s wise to be clear and concise with your directions to them.
Your calls to action (CTAs) should emphasise the value of what you’re offering, and should be big, bold and prevalent enough to make the lead magnet perfectly simple to gain access to.
Lead magnets have never been more popular and necessary for generating leads for your business than they are today. At Engage Web, our tech and content experts are experienced in creating lead magnets that help generate new business for our clients. Get in touch now to get one of your own.
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