What makes the perfect tone of voice for your brand?

Luke Meredith

Tone of voice is one of the most powerful parts of a brand, but it’s often overlooked. It’s not just the words you choose to say, it’s the personality behind them.

Both a friendly Instagram caption or a helpful email can shape how people feel about your business.

Many brands make mistakes with their tone of voice. They might have a stylish website but with messaging that feels cold or confusing. That mismatch could make customers lose trust.

Tone of voice is the character your brand shows whenever it communicates. Your tone tells people whether you’re fun, serious, quirky, expert or something else entirely. Every message adds to the picture your audience builds in their mind.

Customers notice when your tone changes from one message to the next. People start to wonder what your brand really stands for. Keeping your tone consistent across social media, emails and your website can instil trust and makes your brand feel reliable.

How to get your tone right

Start by understanding your brand values. Are you aiming to be bold or playful? Then, think about your audience. What do they care about? What style of communication feels natural to them?

A tone that works for teenagers won’t suit a luxury car brand, and likewise the other way. Once you’ve chosen your tone, stick to it.

Mistakes to avoid

Brands often go wrong by being simply too dull. Adding personality and flair into brand messaging can transform it into something memorable.

A strong tone of voice helps a brand stand out. It builds trust and keeps customers coming back. If you refine it and use it consistently, your audience will feel the difference.

At Engage Web, our experts ensure our clients can get their tone of voice across online exactly as they envisage. Get in touch with our team now if you want to give your online presence a fresh start.

About
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Luke Meredith

Content Editor at Engage Web

At home in both the digital sector and the world of communications, Luke thrives on deadlines and has held roles in healthcare, retail and digital marketing, gaining a sound knowledge of a wide range of sectors. He’s a massive swot as well, holding a first-class degree in BA Communication and Media, and now uses his writing skills and keen editorial eye in his role as Content Editor here. Luke helps to oversee our clients’ content requirements, while also looking after a pool of freelance writers across three continents.