Is your website optimised for mobile?
October 21, 2024
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In a time where your website is available on more device types than ever, it is important to make sure you are using this to
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How personal does my ‘About Us’ page need to be?
October 16, 2024
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Adding personality to your website, while it may seem like a chore for some, is understood to be a necessary endeavour when
Is it important to track key events in Google Analytics 4?
October 10, 2024
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Renamed ‘Key Events’ from ‘Conversions’ earlier this year, key events are specific interactions that users make while visiting your website that you wish to keep
Google Maps adds Fake Review Notice to its Google Business Profile Listings
October 8, 2024
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In a recent update to their Business Profile Restrictions for Policy Violations documentation, Google have added that they will add a notice warning to
Meta makes questionable audience targeting change for ads
October 3, 2024
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Social media giant Meta, the parent company of Facebook and Instagram, is in the midst of rolling out a significant change to targeting for
Are you giving away too much for free?
October 1, 2024
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Everyone loves a freebie. Just take a food market – where do the crowds congregate? You can bet it’s the stall giving away free samples
How do I appeal to my audience’s pain points on my website?
September 27, 2024
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You might think your website holds various purposes for your business and, to an extent, it does.
Why your website needs a clear call to action
September 24, 2024
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Including a call to action in your website’s content is an excellent way of encouraging visitors to do something on your site.
Why you should do conversion rate optimisation BEFORE online marketing
September 16, 2024
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Conversation rate optimisation – or CRO, for short – involves optimising your website to increase the number of conversions it receives. We’ve previously written all
