If you run a business and you set up a Facebook page for it, you’ll be the sole admin for the page – until you add other users as admins.
However, many people don’t do this, as they want to retain sole control over the page. If people do need access to the page, sometimes they’ll even give the person their login details, instead of granting that person access to the page themselves. However, this is exactly what you shouldn’t do when it comes to your Facebook page.
Why is that, you ask?
Having one single admin on a Facebook page means your access to that page is dependent on that one single profile. This means that if you forget your login, are hacked, or your account is suspended by Facebook – either temporarily or permanently, wrongly or rightfully – you lose access to your page.
This means that you won’t have access to any messages to your page, and you won’t be able to make any posts either…meaning that not only have you lost access to your page, but you’ll likely be losing out on business too.
So, what should you do?
At minimum, you should ensure at least one other individual has admin access to your page. This could be a partner, friend, colleague or marketing agency – just make sure it’s someone you trust.
This means that if you do lose access to your profile, you’ll still be able to get into your page through their account. If worst comes to worst and you need to set up a whole new profile, they can then add you back as an admin.
Ideally, however, you don’t just want to give another individual access to your page. Instead, you should ensure that you have a Meta Business Manager set up for your business.
This Business Manager should then ‘own’ your Facebook page. This means any other Facebook/Meta assets you have for your business – be that a Meta/Facebook Pixel or ad account, for example – will be accessible through the Business Manager. This ensures that if you were to lose access to your profile, all of your business-related Facebook assets would be safe and recoverable, providing others have access to your Business Manager.
If you receive a good portion of your leads or indeed work through social media, taking steps like the above to secure your presence online is key. However, the problem with social media platforms and profiles is that, at the end of the day, you don’t own them and you’re ultimately at the mercy of the social media platform.
Therefore, while you can take steps to be as secure as you can, you should never rely solely on social media for your business, as it can all be taken away within the blink of an eye. Instead, ensure you have a platform that you own and control, like a website.
If you need help with establishing your presence online, why not speak to Engage Web today?
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