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Facebook usage declines over past 12 months

Posted on June 25, 2019

According to data from Mixpanel, a business analytics firm, usage of social networking site Facebook has plummeted in the last 12 months.

The data is for (more…)

Posted by Alan Littler

Facebook reveals cryptocurrency details

Posted on June 21, 2019

A few weeks after revealing that it was in the process of finalising plans to launch its own cryptocurrency, social media site Facebook has now released the details of its digital currency.

The currency will be called Libra, and is set to be launched early next year. Furthermore, Facebook has said that people would be able to use the currency through the company’s mobile apps, as well as on the Facebook-owned messaging platform, WhatsApp. It added that high-profile businesses such as Visa and Uber would be likely to accept Libra.

Since the news broke of Facebook’s plans to launch a digital currency, there has been plenty of concern regarding how the company will protect people’s data and money, as well as questions surrounding the currency’s volatility.

In response to these concerns, Facebook has stated that Libra will be independently managed and will be backed by real assets. It added that paying with Libra would be as easy as sending a text.

Facebook’s move into the payments sector is the latest in a line of tech companies entering the market, after the likes of Google, Apple and Samsung all entered with various payment platforms. However, Facebook is the first to base its service on an actual cryptocurrency.

For those wanting to use Libra, Facebook has said that it can be bought through its platforms in a digital wallet the company will be adding, called Calibra. Users will then be able to send Libra to others as instantly and easily as a text message is sent.

In the future, the company hopes to be able to add services for both businesses and people, such as the ability to pay bills with the click of a button, buy coffee by scanning a digital code or take public transport without having to carry cash.

The company is expected to take a small commission fee on payments that are made through this platform, although it has said that these fees would be low to no cost.

Facebook has assured those who may be interested in investing in Libra that this is not a side project that will be abandoned after a few months. It has said that this is the future of the company and is an initiative that has seen an alliance formed with other big players in the payment industry, including Mastercard, PayPal, Vodafone, eBay and Spotify.

Facebook hopes to launch Libra at the start of 2020, and its biggest test may be whether people will trust the company with their money. In anticipation of this, the company has engaged in talks with various governments, banks and regulators such as the Bank of England.

Posted by Alan Littler

How to find the worst content writers

Posted on June 19, 2019

At Engage Web, we don’t just supply content for our own clients, we also supply a number of digital marketing agencies and web design agencies across the UK with copywriting services. Some of these agencies use Engage Web for overflow work, or for the odd piece, whereas some use us on a regular basis to produce hundreds of pages of content every month for their clients.

We have become their outsourced content department.

It’s something we’re particularly good at, as we have the writers to take on large volumes of content at very short notice. Unlike freelance copywriters, we don’t have the issue of a limited capacity when it comes to accepting new work, and we’re also not limited by subject matter, as we have a number of writers with varying experience and interests.

We’ve never missed a deadline, and we’ve produced web copy and blogs on subjects ranging from floor sanding to biochemical research.

Naturally there are a lot of people who also offer copywriting as a service, with some being much cheaper than Engage Web. I have always been suspicious of the quality of the content writers who charge tiny sums for their work, and advertise on platforms such as Fiverr. This week I decided to do a little research into the online writing community, to see if I could find any quality freelancers we may be able to use.

I used Facebook and joined a number of freelance copywriting groups. I should state now – this was a mistake.

The first thing I noticed was how many there are. There are hundreds. Many of them have thousands of members, all hoping to earn money producing content. The second thing I noticed is that most of them cannot string a sentence together, let alone craft content worthy of being paid for. This doesn’t stop them offering their services as writers, however. Nor does it stop people engaging with them, hoping to use them due to their cheap prices.

One such post offering content writing services was this gem:

“Hey everyone, I am a freelance writer with the power to deliver the content with 100% plagiarism free and SEO optimized”

That was by no means the worst of them.

“I am experienced content writer. I have 4 years experience in content writing. I can do SEO content writing, BLOG writing, website content and news article. My charge is $ 4 – 5 PER 500 words. I need payment every time once content gets approval. Thanks”

If their posts promoting their services are the worst type of drivel, just imagine what their work would be like! People are paying for content from these people too.

These Facebook groups aren’t just full of people who think they’re freelance copywriters looking for work, there are also people in the groups seeking copywriters. They post links to jobs, requests for copywriters and briefs they need fulfilling. Every post along these lines is jumped on by huge numbers of people who are ‘intrested’ [sic] or ask the poster to ‘Pls check inbox’.

When we recruit writers, we probably accept fewer than 1% of the people who apply. The reason for this is that everyone thinks they can write, yet most people can’t. The majority of people who apply don’t read the application properly and fail to submit a sample of their work. Those who do read the application and submit a sample, don’t follow the brief. The majority of those who do read the application, submit a sample and follow the brief can’t actually write well in the first place.

Most of these people, it seems, are in these freelance writing groups trying to get work as freelance writers.

What this has taught me is that Engage Web has some of the best writers producing content for our clients, and for our partners’ clients. We have selected the very best writers, after a rigid process, to ensure the very highest quality. Additionally, if you want awful content for your website, it’s easy to find a writing group on Facebook and make a post asking for a freelance copywriter. You’ll get dozens of responses – all of them terrible.

I have now muted the groups I have joined, and my sanity levels are all the better for it.

Posted by Darren Jamieson

Facebook ousted from ethical companies index

Posted on June 18, 2019

Following a rough couple of years for social networking enterprise Facebook, which has seen the company at the centre of numerous privacy scandals, it has now been knocked off an index that records socially (more…)

Posted by Alan Littler

Facebook to pay users to monitor phone activity

Posted on June 13, 2019

Social networking company Facebook has once again stated that it is willing to pay people in exchange for access to their mobile phones to monitor how they are being used.

Users who agree to (more…)

Posted by Alan Littler

Around half of UK unaware Google funded by ads

Posted on June 4, 2019

A new report from watchdog Ofcom has revealed that nearly half the country does not know that online giant Google, along with (more…)

Posted by Alan Littler

Facebook finalises plans to introduce own cryptocurrency

Posted on May 28, 2019

Social giant Facebook is in the process of finalising plans to launch its own cryptocurrency, with the BBC reporting that company plans to do so by the first quarter of 2020.

The company is (more…)

Posted by Alan Littler

Monetising Facebook through subscriptions

Posted on May 9, 2019

For almost a year, Facebook has been experimenting with subscription services for content creators, allowing people to earn money from their followers, or group members, on Facebook. It isn’t something that is (more…)

Posted by Darren Jamieson
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