Could Google and Facebook pull out of Australia?

    Posted on January 22, 2021

    The News media bargaining code, which was introduced to Australian parliament last month, has certainly sent shockwaves through the internet – way beyond (more…)

    Posted by John Murray

    New iOS rollout set to disrupt Facebook ads

    Posted on January 12, 2021

    In the coming weeks, iOS 14 will be rolled out onto Apple devices – an update that will be throwing some curveballs in the way of (more…)

    Posted by Emily Jones

    Understand the power of Facebook Ads with our helpful infographic

    Posted on December 14, 2020

    If you’ve ever considered using Facebook Ads to promote your business, but weren’t quite sure how it all worked – or whether it was even worth the investment – we’ve put together a handy infographic explaining the (more…)

    Posted by Emily Jones

    Facebook releases new resources suite for “social good”

    Posted on December 9, 2020

    Facebook has recently launched a wealth of new resources as part of its Facebook for Business site, aimed at helping businesses with social change. (more…)

    Posted by Emily Jones

    What’s Facebook’s latest multichannel tool?

    Posted on December 2, 2020

    On Monday, Facebook announced on its official blog that it had acquired the customer relationship management (CRM) platform Kustomer. (more…)

    Posted by Emily Jones

    How to avoid tweeting from the wrong account

    Posted on November 23, 2020

    Last week, an embarrassing incident involving the Instagram account of none other than Pope Francis showed how uncomfortable it can be if certain social media actions are performed from an inappropriate (more…)

    Posted by John Murray

    Facebook’s new web hosting service – what’s the catch?

    Posted on October 28, 2020

    Facebook has announced plans to launch a new website hosting service – for free.

    The social media giant has been working hard as of late to increase its appeal for business customers – last week, I wrote about its expansion into the world of ecommerce with new business tools for WhatsApp. The announcement of a hosting service, however, is perhaps the most significant of its newly planned developments.

    Facebook released a statement on the new hosting service on its blog:

    “Businesses have varying technology needs and want choice in the companies they work with to host and manage customer communications, particularly with remote work increasing. Which is why over the coming months, we plan to expand our partnerships with business solution providers we’ve worked with over the last two years.”

    In a statement released by TechCrunch, Facebook also announced that the new hosting service would be free, setting itself as a rival to existing platforms like GoDaddy and Wix. With its name established worldwide, its huge data centre collection and its vast experience in online infrastructure, many businesses may find this new service an enticing option.

    Now, it’s true – a free website indeed sounds like a great deal. However, there are a number of reasons why businesses should proceed with caution and steer away from this road. The most alarming reason of all is that you would be handing over control of your online business to a company notorious for changing its algorithms at the drop of a hat.

    This has been seen many times before with Facebook Pages. Around 2013/14, its algorithm infamously changed, leaving pages around the world seeing a dramatic decrease in organic engagement. Nowadays, with further algorithm changes, pages with thousands of likes struggle to reach even 10% of their followers without the aid of paid ads. This has also been seen on its Instagram platform, with many ‘influencers’ and businesses struggling to get engagement on their content.

    What’s to stop Facebook doing the same with this new website hosting service? Nothing!

    At first, this likely wouldn’t be the case. In fact, many business owners may have a great experience with the platform and see high volumes of traffic to their website. However, once the platform becomes in widespread use, there is every likelihood that Facebook will introduce paid features around a similar time to an algorithm change, with those who choose to only use the free features seeing no business coming in.

    At Engage Web, we won’t be taking this risk with our clients, and strongly advise businesses to invest in quality, time-tested platforms like WordPress for their online business. If you’re in need of an effective website, or website hosting, that will set you up to bring in business, contact our team today.

    Posted by Emily Jones

    New business tools announced for WhatsApp

    Posted on October 27, 2020

    Facebook has announced increased investment into ecommerce with its messaging platform WhatsApp. (more…)

    Posted by Emily Jones
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