Engage Web Emily Jones, Author at Engage Web

What’s Twitter’s “Flocks” all about?

Posted on January 25, 2022

According to a report from Social Media Today, Twitter is currently developing a new feature called Flocks, which will allow users to share tweets with a select group of people.

As per the report, this news was (more…)

Posted by Emily Jones

Report finds social media shopping on the rise

Posted on January 20, 2022

As a result of the Covid-19 pandemic, ecommerce has seen a boom in the past two years, and, according to a recent report, social media shopping is also on (more…)

Posted by Emily Jones

Can you trust Google’s help documents?

Posted on January 19, 2022

If you have a question about something Google-related, particularly when it comes to search engine optimisation (SEO), your first port of call may be to (more…)

Posted by Emily Jones

DuckDuckGo reaches 100 billion search milestone

Posted on January 17, 2022

The search engine that places privacy at the forefront, DuckDuckGo, announced last Thursday that it has reached more than 100 billion searches.

DuckDuckGo took to (more…)

Posted by Emily Jones

What’s Facebook’s new ‘Privacy Center’?

Posted on January 13, 2022

In a move that will provide its users with more transparency when it comes to how their data is used, Meta is releasing a new ‘Privacy Center’ feature on (more…)

Posted by Emily Jones

Are Google Analytics and Chrome data used for rankings?

Posted on January 11, 2022

In a recent Google Office-hours hangout, John Mueller was asked if data from Google Analytics and Chrome was used by Google to rank websites in (more…)

Posted by Emily Jones

Facebook Ads campaign setup to change

Posted on January 7, 2022

Meta (the new name for the company that owns Facebook, in case you missed it) has announced some significant changes to Facebook Ads Manager, which will concern how ad campaigns are set up.

The company made the announcement via a blog post, in which it explained that the change will help to guide those advertising on Facebook to “optimal” campaign setups. To do so, it’s moving to a model called ODAX (outcome-driven ad experiences). With the ODAX model, advertisers will choose their desired outcome – whether that’s sales, engagement, traffic or leads, for example – and Facebook will then guide them to choose the campaign setup most suited to achieving that outcome.

So, in simple terms, what does this mean?

At the moment, when setting up an ad campaign, advertisers must first select an objective from 11 different options, as below:

With the updated campaign setup, there will only be six options: awareness, traffic, engagement, leads, app promotion and sales. The ‘Conversion’, ‘Consideration’ and ‘Awareness’ headings are also getting scrapped, which should make the setup easier to understand for those who don’t have extensive experience within the Ads Manager.

While there will only be six options, this doesn’t mean that the likes of Video Views and Message ads are going to be scrapped – they’ll simply be accessed through a more relevant objective.

This campaign setup change is set to be rolled out gradually over this year, with no concrete date for the switch. Here at Engage Web, we haven’t received the switch yet, and until we do, there’s no knowing whether this change is for the better or worse. It does, however, highlight how important it is to stay on the ball with updates like this when you make use of tools like Facebook Ads.

If you’d like to learn how you can make the most of advertising on Facebook, sign up for our next Facebook Ads Masterclass here.

Posted by Emily Jones

Happy Christmas from Engage Web!

Posted on December 24, 2021

All of the team here at Engage Web would like to wish our clients, friends and partners a very Merry Christmas. (more…)

Posted by Emily Jones
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