How YouTube’s importance has soared in the age of AI overviews
The way people search for answers online has changed dramatically. As Google and other AI platforms increasingly rely on
The way people search for answers online has changed dramatically. As Google and other AI platforms increasingly rely on

Search engines used to be easy to trick. In the early 2000s, websites could climb to the top of Google just by stuffing in the

There is no shortage of advice telling businesses to
Something many business owners underestimate is how often customers make decisions before they ever reach a website.

Google may be changing the way it ranks certain “best of” articles, especially those that push a company’s own product to the top. The shift

If you, like millions of other users, have relied on ChatGPT in the last couple of years, you may be familiar with

A recent discussion in the search engine optimisation (SEO) community has sparked fresh debate about whether a brand new website can outrank one that has

Search behaviour is changing, and fewer people are solely relying on traditional search engines like Google or Bing to

A new study suggests that Google’s AI Mode doesn’t give any special treatment to content placed at the top of a webpage, challenging a long-held
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