As we are approaching the new year, it is often a good time to reflect on the past 12 months and what we have learned, and in some cases not learned, about our behaviours and actions online.
The annual list of (more…)
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As we are approaching the new year, it is often a good time to reflect on the past 12 months and what we have learned, and in some cases not learned, about our behaviours and actions online.
The annual list of (more…)
Posted by Alan Littler
Pub chain JD Wetherspoon and its outspoken chairman Tim Martin have a tempestuous relationship with social media, even reaching the point earlier this year where the chain removed all its Facebook, Twitter and Instagram accounts. Now, it has managed to get an imposter Twitter account wiped as well.
Wetherspoon’s decision to take a self-enforced social media blackout created (more…)
Posted by John Murray
We recently filmed a video for Burleydam Garden Centre, based in Ellesmere Port, to promote its range of Christmas trees and decorations. The video featured a tree being put up and decorated in just seconds while their Christmas Designer, Fred, explained what he was doing, and how certain decorations and colour combinations worked.
The video was shot in around 90 minutes from start to finish one frosty Thursday evening in Burleydam’s Christmas tree section, using a two-camera set up.
The first camera was our Sony NEX. This was used for the interview section of the video, and to film close-up shots of the tree being put up and decorated. A set of Sony radio mics were used for the interview section, and a two-light setup was employed. Lights from the Christmas trees and the shop floor were also used to add depth to the picture.
The time lapse aspect of the video was filmed using the new GoPro Hero 7 Black, mounted to a tripod. The time lapse was set to 30 times regular speed, and the ‘putting up of the tree’ and the ‘decorating of the tree’ were shot as two separate videos and then edited together afterwards.
Even at 30 times the speed, the running time of the time lapse was around 75 seconds – so we needed to increase the speed further in post-production to achieve the required 60-second video. In fact, the time lapse aspect of the finished video was completed in around 58 seconds, in order to allow for the final shot of the fully decorated Christmas tree to appear at the end of the video.
For those of you wondering, the whole process of putting up and decorating the tree actually took around 45 minutes.
The new GoPro Hero 7 Black actually features built-in image stabilisation technology, which minimises camera shake when moving. Of course, this wasn’t needed at all for the time lapse video but I wanted to mention it nonetheless. We’ll be making good use of that feature in upcoming videos.
The footage was edited using Adobe Premier, with titles, graphics, added snow and a royalty-free rendition of ‘O Christmas Tree’ overlaid for good measure. This made the whole video come together in a really festive style.
The final video has been used on Burleydam Garden Centre’s Facebook Page, and has been embedded into the company’s newsletter mailshots.
Posted by Darren Jamieson
As has become customary at this time of year, search giant Google has released its annual analysis on what users have been typing into its iconic search engine over the past 12 months.
The creation of this (more…)
Posted by Alan Littler
From the man who brought you ‘covfefe’ and ‘leightweight chocker’, a brand new Twitter typo has emerged and left many wondering whether the US President is not just a careless typist, but also a very poor speller.
In a two-tweet ramble about the Democrat Party’s investigations into his links with Russia on Tuesday, Donald Trump twice used the phrase (more…)
Posted by John Murray
As we’ve just seen with Twitter, this is the time of year when major social media platforms start telling us what we’ve been following and interacting with over the last 12 months. Now, it’s the turn of YouTube, which has revealed its trending top 10 of 2018.
Unlike Twitter, where the big hitters tend to be on the (more…)
Posted by John Murray
As the year draws to a close, microblogging site Twitter has released a series of statistics relating to the past 12 months’ activity on the platform.
The company has (more…)
Posted by Alan Littler
It’s very cool to dislike Microsoft these days. Among web developers and general internet addicts, the company is often seen as a ‘hanger-on’ that has outlived its usefulness. While Bill Gates’ empire once changed the interface of computing by moving us from dull black DOS backgrounds and cryptic commands, to the highly visual Windows interface, it’s now widely seen as (more…)
Posted by John Murray
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