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In recent months, Twitter appears to have heightened its battle against fake news and hate speech. The last few weeks have seen the social media site not only wipe over 170,000 Chinese-state misinformation accounts, but also finally stand up to US President Donald Trump by fact-checking and hiding some of his tweets.
However, Twitter would do well to (more…)
Posted by John Murray
There is a post being shared round Facebook at the moment which not only seems harmless, it’s also seemingly helping people to promote their business websites.
The post features the (more…)
Posted by Darren Jamieson
Facebook is always updating its algorithms, just as Google does. Often, we need to test and track to see what is working best and what isn’t. However, one of Facebook’s account managers has recently told one of (more…)
Posted by Lianne Wilkinson
Last week, social media giant Facebook changed the way in which its news feed algorithms rank stories, introducing a new update that prioritises original news reporting.
Furthermore, as well as (more…)
Posted by Alan Littler
For quite some time now, Google has applied some degree of intuition in what it returns for search queries, meaning it looks beyond the exact words we search for. As early as 2008, Search Engine Land had noted that Google was searching for synonyms, such as returning results for ‘jog’ in a search for ‘run’.
However, that doesn’t mean that (more…)
Posted by John Murray
Business networking site LinkedIn has seen a surge in content creation, with content consumption and engagement between its users also seeing an increase compared to the same period of last year.
According to (more…)
Posted by Alan Littler
Humour is subjective, and that’s why it can be difficult to get right on social media. When done well, it can be the route to increased reach and a key part of brand identity. When done badly, it can fall flat or, worse still, cause offence and leave a company with some apologising to do.
Since July 1st is (more…)
Posted by John Murray
Last year, after Boris Johnson had replaced Theresa May as UK Prime Minister, some keen-eyed observers noted that one or two of his more unorthodox actions and remarks were having interesting effects on internet searches related to him.
The most notable example was his talk of a hobby involving painting wine boxes to look like buses, and the effect it had on (more…)
Posted by John Murray
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