News:

Spam alert: Facebook group post offering free laptops

Posted on October 21, 2019

We have written about dodgy spam posts in Facebook groups before. Previously, it was the company Beeloans, as they used spam posts pretending to be from someone looking for a loan, only for someone else to (more…)

Posted by Darren Jamieson

LinkedIn to add new features for company pages

Posted on October 18, 2019

Business networking platform LinkedIn has recently announced that it will be introducing a number of new features to the site that have been designed to help companies stay better engaged with employees, and to (more…)

Posted by Alan Littler

Content marketing trends to embrace in 2020

Posted on October 17, 2019

As we start edging towards the end of the year, and the end of the decade, some marketing experts have already started to consider what 2020 may have in store (more…)

Posted by Alan Littler

Mobile users spot new Google ‘search by photos’ tool

Posted on October 16, 2019

A new Google feature has been noticed by some mobile internet users, emphasising the importance of high-quality and well-optimised images on websites.

The new ‘search by photos’ option appears to have been spotted by blogger Mike Blumenthal, and a Search Engine Land article depicts how the appearance and position of the tool varies from one (more…)

Posted by John Murray

How YouTube can get your kids to eat their dinner

Posted on October 15, 2019

A lot of parents complain that their children are ‘fussy eaters’, and it’s a problem I can relate to. However, there are steps parents can take to make mealtimes more appealing and turn a particular food item into something more than an unwelcome addition to their plate.

A programme shown regularly on the Tiny Pop TV channel called (more…)

Posted by John Murray

What are the most positively talked about brands right now?

Posted on October 14, 2019

Brand image and awareness is one of the most important factors to a business. Having consumers know who you are and what you do just by looking at your logo or (more…)

Posted by Alan Littler

One in, one out for Instagram features

Posted on October 10, 2019

Social platform Instagram has recently made a couple of changes to its service to help enhance the experience for users.

Firstly, it has (more…)

Posted by Alan Littler

Google tests hiding URLs from search results

Posted on October 9, 2019

Search giant Google appears to be currently testing the removal of URLs from the results pages of its search engine, instead displaying only the name of the websites appearing in the results.

The test was initially spotted by a Reddit user earlier this week, who shared a screenshot of a search for ‘mortgages’. The image shows that the top results came from Money Supermarket, Halifax and Barclays. Each of these is listed by just the name of the company instead of the URL.

Below is a screenshot of the usual way Google displays its search results, which shows the URLs.

If you compare this to the screenshot from Reddit, you will notice that although the URL is no longer there, you will see the company name, and the page name. For example ‘MoneySuperMarket > mortgages’, ‘Halifax > uk’ and ‘Barclays > uk > mortgages > mortgage calculator’. While the actual URL is hidden, you can see the pathway needed to find the content. This is known as a breadcrumb and more information can be seen about this here. This may be more visually appealing, but is it more useful?

Google has been in the process of moving away from displaying the full URL within the search results pages since it introduced breadcrumbs a couple of months ago. As a result of this, Google now seems to be testing what the impact may be of removing URLs completely and not showing the domain of the site ranking for that particular search query.

The Reddit post has had a fair bit of interaction, with those contributing raising concerns about being able to verify how legitimate the website being shown on the page is, as the domain is not there. How would users be able to distinguish between a genuine site and a phishing site?

Other users do not believe that this will have a significant effect on SEO and may even alter the way people perceive top level domains, such as the authority of a .com over a .co.uk, .org or .net.

What this could have an impact on, though, is a site’s click-through rate. Google is now showing more information than ever in the search results to make the user experience much easier and faster. This will be one more approach that Google is trying and will only be permanently introduced should it be deemed a successful test with no negative impact on websites.

Posted by Alan Littler
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