The history of online marketing can be split into two distinct eras, where the methodology of SEO (search engine optimisation) went full circle.
The first era is (more…)
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The history of online marketing can be split into two distinct eras, where the methodology of SEO (search engine optimisation) went full circle.
The first era is (more…)
Posted by Darren Jamieson
Ever since the phrase ‘search engine optimisation’ was first coined in the mid-1990s (or so it is believed) the use of keywords has been at the forefront of our industry. Website owners have obsessed over them, and online marketing companies have (more…)
Posted by Darren Jamieson
As someone who has been designing and building websites for over 20 years, I have been involved in numerous projects where an existing website had to be redesigned and rebuilt into a new one. What may seem like a simple concept (a company having a new website), there are actually several key pitfalls that need to be avoided as they can (more…)
Posted by Darren Jamieson
It seems almost on a weekly basis that I hear someone tell me that SEO is dead, it’s a waste of time and it doesn’t work anymore. I’m usually being told this by someone who, strangely, doesn’t get any business from the internet and their website does (more…)
Posted by Darren Jamieson
I recently received a phone call from a client asking about meta keywords and meta description tags. Engage Web didn’t design or (more…)
Posted by Darren Jamieson
Most online marketing companies should get more traffic to your website. That really is the very least you should expect from them.
When I say ‘most’, that is obviously not (more…)
Posted by Darren Jamieson
This week, I stood up in a networking event and announced that the SEO industry was full of con artists. After the initial laughter had died down, I proceeded to explain my somewhat controversial statement and elaborated on why not only is (more…)
Posted by Darren Jamieson
Google is not fully transparent about how it ranks websites but, by following its Webmaster Guidelines, your site should rank well in Google – and the other search engines. With that in mind, it’s important to note when Google has something to say regarding its Webmaster Guidelines, and it has recently updated its guidelines.
Here are some of Google’s main recommendations that all web developers should take notice of. All quotes are from Google Webmaster Guidelines.
“Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.”
Google wants visitors to your website to easily find their way around. This should be obvious. Whether a link is contained in text or an image, navigation elements should be designed to (more…)
Posted by Darren Jamieson
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