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Google has announced an interesting development to its ‘nofollow’ attributes, allowing webmasters to advise the search engine on what type of links they are inserting into their content.
The nofollow value was introduced in 2005 in an effort to tackle spamming on blogs and forums. By applying it, webmasters could add hyperlinks to (more…)
Posted by John Murray
Many people will still be trying to make the most of their summer and trying to hold on to it for as long as possible before August ends, the kids go back to school and the light nights get darker. As we approach the end of August, for many retail businesses, it is now time to start thinking about the C word. That’s right, it’s time to start thinking about Christmas online marketing campaigns.
There is plenty that a business should (more…)
Posted by Alan Littler
Most people understand the terms ‘certified’ or ‘qualified’. It means someone has taken a course, or series of courses, in a particular subject or field and has successfully passed tests, assessments and exams to gain a qualification in that field. If we’re looking for an electrician, we want one who is qualified. If we’re looking for (more…)
Posted by Darren Jamieson
Achieving top rankings within the search engines is not as simple as it was 20 years ago. The search engines are (more…)
Posted by Alan Littler
How many times have we heard someone say this? It seems that almost every day I see this written on social media, in (more…)
Posted by Darren Jamieson
The history of online marketing can be split into two distinct eras, where the methodology of SEO (search engine optimisation) went full circle.
The first era is (more…)
Posted by Darren Jamieson
Ever since the phrase ‘search engine optimisation’ was first coined in the mid-1990s (or so it is believed) the use of keywords has been at the forefront of our industry. Website owners have obsessed over them, and online marketing companies have (more…)
Posted by Darren Jamieson
As someone who has been designing and building websites for over 20 years, I have been involved in numerous projects where an existing website had to be redesigned and rebuilt into a new one. What may seem like a simple concept (a company having a new website), there are actually several key pitfalls that need to be avoided as they can (more…)
Posted by Darren Jamieson
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