Google Analytics adds new AI assistant as default channel group
May 21, 2026
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In a recent update, Google Analytics has added a new medium to
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Why experience-led content is performing better
May 14, 2026
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A lot of business content online starts to blur together. It’s not that it’s badly written as such – in fact, most of it is
Why AI is only killing ‘lazy’ SEO
May 8, 2026
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Most of the noise around AI in search has been dramatic. “SEO is dead” makes a great headline, but it doesn’t reflect the reality of
Insights show how brands earn citations in AI answers
May 5, 2026
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AI (artificial intelligence)-powered search is changing how people find information, but the real truth is this: it’s no longer just about
Why your website’s homepage is crucial in the age of AI
April 22, 2026
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For a long time, SEO (search engine optimisation) pushed websites away from the homepage. Search engines became so good at matching questions with specific pages
The SEO mistake most businesses don’t realise they’re making
April 14, 2026
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We’ve been having more frequent conversations lately with business owners who feel like they’re “doing SEO” (search engine optimisation) but not really seeing much from
What is the difference between branded and non-branded queries?
March 26, 2026
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When users search for products or services on Google, they don’t always
What is last-click attribution?
March 19, 2026
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Last-click attribution is a way of measuring where a conversion came from.
Should you target low or no search volume keywords?
February 27, 2026
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As a business owner, you might assume that plenty of people are searching online for the products or services you offer. If what you offer
