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With your website acting as the front window of your business, you need to ensure that the right messaging and branding comes across to its visitors. First impressions count, especially as (more…)
Posted by Andrew Waterhouse
A homepage is all about first impressions. It’s the page of your website that needs to connect the dots and provide users with a simple, effective way to understand your brand and product. Here are a few essential features that every homepage needs to (more…)
Posted by Andrew Waterhouse
Last week, I gave five straightforward tips to improve search engine optimisation (SEO) in 2020. This week, I have five more pieces of advice to (more…)
Posted by Andrew Waterhouse
SEO (search engine optimisation) sounds like a daunting challenge, but there are plenty of simple changes you can make on your site to improve search performance on the web. Often, these (more…)
Posted by Andrew Waterhouse
Future pacing is a persuasive technique used in copywriting to sell a product or service. The technique invites the reader to imagine themselves already having (more…)
Posted by Emily Jones
With Google’s last core update being in May and new ones taking place roughly every three or four months, another update is likely any time now, and Google’s John Mueller has shed light on (more…)
Posted by John Murray
The term “digital marketing” itself is fairly self-explanatory. It’s using the internet, or more accurately, the web pages that make up the internet, in order to (more…)
Posted by Carl Hopkinson
Researchers at WordFence have recently discovered a security weakness in WordPress’ Elegant Themes Divi, the Divi Builder plugin and Extra themes.
In essence, this vulnerability allows users with either editing or publishing authorisation to upload harmful files onto a site. In order to do so, a user’s login would first have to be compromised – assuming that (more…)
Posted by Emily Jones
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