SEO Advice:

Is it time to ‘call time’ on keywords?

Posted on November 7, 2018

Ever since the phrase ‘search engine optimisation’ was first coined in the mid-1990s (or so it is believed) the use of keywords has been at the forefront of our industry. Website owners have obsessed over them, and online marketing companies have (more…)

Posted by Darren Jamieson

The biggest mistake made when getting a new website

Posted on August 21, 2018

As someone who has been designing and building websites for over 20 years, I have been involved in numerous projects where an existing website had to be redesigned and rebuilt into a new one. What may seem like a simple concept (a company having a new website), there are actually several key pitfalls that need to be avoided as they can (more…)

Posted by Darren Jamieson

How to write content for Google’s Featured Snippets

Posted on January 26, 2018

It seems almost on a weekly basis that I hear someone tell me that SEO is dead, it’s a waste of time and it doesn’t work anymore. I’m usually being told this by someone who, strangely, doesn’t get any business from the internet and their website does (more…)

Posted by Darren Jamieson

Google does NOT use the meta description or meta keywords tags for rankings

Posted on July 14, 2017

I recently received a phone call from a client asking about meta keywords and meta description tags. Engage Web didn’t design or (more…)

Posted by Darren Jamieson

It’s not all about the rankings, stupid

Posted on April 12, 2017

Most online marketing companies should get more traffic to your website. That really is the very least you should expect from them.

When I say ‘most’, that is obviously not (more…)

Posted by Darren Jamieson

Why the SEO industry is full of swindlers

Posted on March 3, 2017

This week, I stood up in a networking event and announced that the SEO industry was full of con artists. After the initial laughter had died down, I proceeded to explain my somewhat controversial statement and elaborated on why not only is (more…)

Posted by Darren Jamieson

Google updates its Webmaster Guidelines, and why they matter

Posted on February 17, 2016

Google is not fully transparent about how it ranks websites but, by following its Webmaster Guidelines, your site should rank well in Google – and the other search engines. With that in mind, it’s important to note when Google has something to say regarding its Webmaster Guidelines, and it has recently updated its guidelines.

Here are some of Google’s main recommendations that all web developers should take notice of. All quotes are from Google Webmaster Guidelines.

Help Google to find pages

“Ensure that all pages on the site can be reached by a link from another findable page. The referring link should include either text or, for images, an alt attribute, that is relevant to the target page.”

Google wants visitors to your website to easily find their way around. This should be obvious. Whether a link is contained in text or an image, navigation elements should be designed to (more…)

Posted by Darren Jamieson

Why is online marketing like going to the gym?

Posted on June 22, 2015

I know that it may seem strange to describe internet marketing as like a work out session, but humour me.

When you embark on an online marketing programme, you will want (more…)

Posted by Mark Black
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