Why AI is only killing ‘lazy’ SEO
May 8, 2026
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Most of the noise around AI in search has been dramatic. “SEO is dead” makes a great headline, but it doesn’t reflect the reality of
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Insights show how brands earn citations in AI answers
May 5, 2026
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AI (artificial intelligence)-powered search is changing how people find information, but the real truth is this: it’s no longer just about
Why your website’s homepage is crucial in the age of AI
April 22, 2026
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For a long time, SEO (search engine optimisation) pushed websites away from the homepage. Search engines became so good at matching questions with specific pages
The SEO mistake most businesses don’t realise they’re making
April 14, 2026
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We’ve been having more frequent conversations lately with business owners who feel like they’re “doing SEO” (search engine optimisation) but not really seeing much from
What is the difference between branded and non-branded queries?
March 26, 2026
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When users search for products or services on Google, they don’t always
What is last-click attribution?
March 19, 2026
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Last-click attribution is a way of measuring where a conversion came from.
Should you target low or no search volume keywords?
February 27, 2026
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As a business owner, you might assume that plenty of people are searching online for the products or services you offer. If what you offer
What is “authority” in the AI age of SEO?
February 24, 2026
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Search engines used to be easy to trick. In the early 2000s, websites could climb to the top of Google just by stuffing in the
Poorly maintained Google Business Listings shown to tarnish traffic
February 20, 2026
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Something many business owners underestimate is how often customers make decisions before they ever reach a website.
