Web Development:

Don’t miss out as consumer spending shifts online

Posted on March 27, 2020

Two studies are showing that, perhaps unsurprisingly, consumers are spending more money online as the COVID-19 outbreak takes hold, emphasising the need for businesses to have an online presence.

Here in the UK, research from Blacktower Financial Management Group indicates that households have been spending an average of £13 more per week during the pandemic. Some of this has been in physical supermarkets, but notably, online spending has gone up by 25.5%.

Another study reveals similar patterns in the US, where restrictions are currently a little more relaxed in most states than they are here. A survey of over 2,500 American adults by L.E.K. Consulting and Civis reveals that online spending is up by 10%-30%, despite pessimism about the economy with 80%-90% of respondents believing a recession is likely next year.

As sanctions on personal movement increase both in the UK and the US (the latter has today been confirmed to have more coronavirus cases than any other country), these figures are only likely to increase as we become more reliant on home delivery services. This makes it crucial that businesses, particularly retailers, can continue to operate online for as long as restrictions continue.

Yesterday, we discussed how setting up a basic brochure website can make a big difference by giving traditional small brick-and-mortar stores an internet presence. With that structure in place, there’s no limit to how far they can take their online retail services, leaving them well set up for a post-coronavirus future.

The internet will no doubt prove to be a crucial lifeline as the pandemic develops and, while the situation is creating unprecedented challenges for businesses, many might be finding that funds they had put aside for something else have now been freed up. This might be due to cancelled events, unneeded office supplies or delayed plans to recruit staff, so why not invest some of this money into digital marketing and web development?

Whether the idea of a website is new to you, or you have one but want to get more out of it, speak to us at Engage Web for expert advice.

Posted by John Murray

Six reasons your website may not be getting any leads

Posted on January 23, 2020

If you’re not currently getting any business through your website, there could be any number of reasons why. Before you go spending money on a possible solution you may have read about on a blog, on social media, or (more…)

Posted by Darren Jamieson

Using Microsoft PowerPoint to design websites

Posted on January 8, 2020

Don’t worry, I haven’t completely lost my mind. I’m not about to offer tips on how you can use Microsoft PowerPoint to design a website. Instead, I’m going to completely lose my rag over the fact that some people actually do (more…)

Posted by Darren Jamieson

Adobe Catalyst websites soon to be deleted

Posted on December 6, 2019

You may have heard something about Adobe Catalyst, the website platform from Adobe, coming to an end. It was actually announced by Adobe last year, but has (more…)

Posted by Darren Jamieson

What does it mean when your website is designated a European press publication?

Posted on October 8, 2019

Some website owners have been noticing messages in their Google Search Console about their websites being designated a European press publication, but what does this mean? Why have they received this notification, and if you (more…)

Posted by Darren Jamieson

How to force Facebook to show images when you share links

Posted on July 31, 2019

When you share a link on Facebook, either by making a post yourself via the desktop browser or via the app, or whether you do it via a form of auto publishing, sometimes the image from your website doesn’t pull through (more…)

Posted by Darren Jamieson

Why you should test your contact form

Posted on June 5, 2019

Last year I wrote a post on some of the reasons a website’s contact form might not be working. I highlighted some (more…)

Posted by Darren Jamieson

Client expectation versus client budget

Posted on May 7, 2019

Nobody wants to overpay for something, whatever it may be. Whether it’s a pint of lager, the weekly shopping or a (more…)

Posted by Darren Jamieson
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