Whether you use it religiously or not at all, anyone with any knowledge of social media will likely be aware of TikTok, the short-form video platform with over 1 billion monthly users.
What people may be less aware of, however, is that TikTok not only operates its very own built-in ecommerce platform, but it operates a highly successful one at that.
TikTok Shop is taking the world by storm as a digital marketplace. In this blog, we’re taking a look at how it has been able to grow so much in a market it shares with companies like Amazon.
TikTok’s audience and algorithm
Over 70% of all users able to access TikTok Shop are aged between 18-34. By giving this audience the opportunity to buy products within its app, which most users access without necessarily intending to shop, TikTok makes it easier to turn its entertainment audience into active shoppers than any other online marketplace.
The TikTok algorithm is also renowned for its almost-scary accuracy in finding personalised content for users; most of the app’s most regular users will be able to attest to that.
TikTok Shop works in a similar way. Not only does it show you items to purchase based on the types of content you view on the app, it allows the content creators you watch to advertise specific products in their videos and livestreams.
TikTok’s ease of use
In terms of ecommerce functionality, the TikTok Shop process of buying products is as seamless as it gets. Firstly, users can switch from viewing content to browsing products to buy in one simple click – an ease of use that other ecommerce platforms simply can’t achieve as they don’t boast TikTok’s status as an entertainment platform.
However, what TikTok also allows users to do is purchase products seamlessly WHILE viewing content. Whether it’s a video or a livestream advertising a particular product, as long as a user’s delivery and payment details are already stored in the app, they can buy your product by pressing two buttons, before simply returning to watch their video or livestream.
If you’re not selling your products on TikTok Shop, it might be something absolutely worth considering in 2025. Here at Engage Web, we’re always searching for new methods to help our clients achieve as much online success as possible, so reach out to us today if you’re interested in scalable growth.
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