Is the content of your website due an upgrade?

James Hussey

As your business grows, it is more than likely that your knowledge and expertise will develop alongside it.

This is something that you will want to showcase on your website, so that your customers and visitors are gaining as much as possible from visiting your platform. So, how often should website content be updated?

There is no definitive answer to this question, as it will all depend on the site and its performance. This is why it’s important for you to understand your website and acknowledge the areas in which it is performing well – as well as the parts in which it could be improved.

Small changes are likely to be made regularly – for example, adding new testimonials and updating any figures and statistics you may have on the site.

Firstly, you need to identify the areas that actually need to be updated. It is important to develop your website by adding to it on a consistent basis, and a great way of doing so would be through blog posts. However, the main content of the site, such as the homepage or ‘About’ content, is likely to be changed less frequently.

It’s always worth taking a look at the pages that receive less traffic and re-evaluate the content, in an attempt to drive users to those particular pages and keep them engaged. A great way of checking this would be to stay up to date with the analytics of the site, which will allow you to see the strengths and weaknesses of your website – giving you an indication of what can be improved upon.

Another good option would be to simply go through the site page by page, as if you were your target audience. If you put yourself in their shoes, you can see if the site looks good, whether there is too much or too little content (and if the content makes sense to them), as well as checking if the site is easy to navigate.

Once you have done this, you can compile a list of everything that needs to be updated and begin putting the new content together from there.

If you need help optimising the content of your website, get in touch with the team at Engage Web today.

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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.

Is the content of your website due an upgrade?