Whether you’re looking to start a blog or you have an existing one, it is always important to establish some ground rules when it comes to actually putting your blogs out there on your website.
How frequently should I be updating my blog?
This will largely depend on the business and your website – but we’ll cover some points to consider when coming up with a schedule.
The most logical thing to consider is how many blogs you’ll be able to publish per week. If your blog is still in its infancy, it’s a good idea to post more regularly, as you will be trying to establish an online reputation. Then, over time, as your blog becomes more reputable and popular, you can afford to post less frequently.
Another factor to consider is the age-old debate of quality versus quantity. When it comes to blogging, both have their perks – for example, the more you publish, the more likely they are to be found. However, if you post less frequently and focus on creating meaningful content, the more likely it is to stand the test of time and benefit the SEO (search engine optimisation) performance of your site in the long run.
Consistency is key
This is an essential factor to consider, and is the reason why it is important to have a set schedule.
If you begin by posting blogs regularly, then neglect to write for a few months, your blog is likely to be forgotten about. Creating that consistency will show that your content is current and reliable, which will create a positive relationship between you and your audience. This is then likely to be rewarded with better search rankings by Google.
If you’re looking for top tips for creating a schedule to optimise your blogs for SEO, get in touch with the team at Engage Web today.
- Google urges users to push for reviews with comments - January 24, 2025
- The power of online reviews in 2025 - January 17, 2025
- How to get the most out of your content in 2025 - January 8, 2025
