Google’s AI Mode introduces new capabilities

James Hussey

If you’re a business owner wondering how to stay ahead in the AI arms race, you might be interested to know that AI Mode from Google has just unlocked new “agentic” capabilities that go beyond basic search.

The new features are an attempt from Google to see AI Mode move into real world actions like booking tickets and scheduling appointments.

What does this mean for you? Imagine a scenario where a client wants an immediate ticket to an event, or needs a last-minute beauty treatment, and you’ve got tools in your arsenal to help facilitate that. Rather than just giving them information, these new AI features do some of the work for you. This could mean scanning live ticket platforms, comparing options, and presenting bookings directly.

For service-based businesses (think salons, spas, theatres, event organisers) this marks a shift. Instead of just being found via search, you may soon be selected by AI to meet a user request. That means your online presence, availability information, and booking flows need to be polished, accurate and responsive. If your system lags, your business won’t show up—or worse, the AI will pick your competitor.

For product and events companies, the implication is similar. Whether you’re selling tickets or scheduling live experiences, you’ll need real time data, seamless integrations and a UX that supports fast decisions.

In short, these improvements are designed to be more than just new features, they are a nudge toward an era where search engines “act” instead of just “respond”. For business owners, that means upgrading how you present availability, ensure accuracy and streamline bookings. The sooner you adjust, the better positioned you’ll be to take advantage of what AI search has to offer in the future.

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James Hussey

Digital Marketing Executive at Engage Web

Having once gone to school in the Burnage area of Manchester known for being the childhood home of Noel and Liam Gallagher, “Some Might Say” that James is a “Supersonic” presence within Engage Web, happily turning his hand to “Whatever” tasks his role throws at him.